SME Banking - Manager (Business Transformation)

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Hong Leong Bank Berhad is seeking a seasoned professional in Kuala Lumpur to join the SME Banking Business Transformation team. You will measure, track, report, and analyze sales performance to drive changes in KRAs that boost sales and customer satisfaction.

The role reports to the Head of Business & Corporate Banking (Business Transformation - SME). Key responsibilities include planning SME campaigns, coordinating with product, sales, analytics, CRM, and compliance teams, and delivering

Qualifications

• Bachelor's degree or higher in a relevant field.
• Minimum 8 years of experience in sales management or related consulting.
• Strong presentation and communication skills; ability to convey complex information clearly.
• Detail-oriented with numbers, reporting and analysis.

Responsibilities

• Plan and execute SME campaigns to grow market share and cross-sell.
• Collaborate with Product, Sales, Analytics, CRM, and Compliance on data-driven campaigns.
• Set campaign objectives and KPIs and manage calendars aligned with product launches.
• Provide weekly, monthly, quarterly and YTD sales performance tracking.

Skills

Presentation skills

Analytical thinking

MS Excel

MS PowerPoint

MS Word

Education

Bachelor's Degree or equivalent

Tools

MS Excel

MS PowerPoint

MS Word

Job description

If you are looking to excel and make a difference, take a closer look at us...

Overview

As part of the SME Banking Business Transformation team, you will be responsible for measuring, tracking, reporting and providing analysis on the sales teams' performance. This role is impactful as its objective would be to propose and make fundamental changes in the sales teams' KRA to drive sales and improve customer satisfaction. This role reports to the Head of Business & Corporate Banking (Business Transformation - SME).

Key Responsibilities And Accountabilities

Business Development & Campaign Strategy

• Responsible for planning and executing SME campaigns within SME Banking to grow market shares, promote cross selling and improve P&L as well as client engagement across SME segments.
• To seamlessly align with key internal units—including Product, Sales, Analytics, CRM, and Compliance to deliver data-driven campaigns and enable Relationship Managers to achieve business targets
• Set campaign objectives and KPIs (e.g., leads, conversion rate, cross-sell rate, revenue, NIM impact). & Develop and manage campaign calendars aligned with product launches and seasonal trends
• Provide weekly, monthly, quarterly and YTD sales performance and productivity tracking, using this to facilitate SME Areas' Periodical sales performance review.

Engagement & Planning

• Working closely with the BIAU and LOS team on the provision of data and reports for the sales campaign, awards purpose and KRA setting.
• Analyze RM portfolios to uncover cross-sell and upsell opportunities.
• Plan, budget, oversight and implement projects through to production - coordinate deliverables from internal specialists, business consultants, technical consultants and vendors - ensuring that projects are delivered on time, within budget and scope.
• To assist with the customer portfolio analysis and review, for the purpose of budgeting purpose for both SME Areas and branches.

Requirements

Jobholder Requirements:

• Malaysian Citizen

Education/Qualification

• Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Professional Degree, Finance/Accountancy/Banking, Business Studies/Administration/Management or equivalent.

Experience

• Minimum 8 years' experience in similar industry and/or consulting with a proven track record in Sales Management.
• Excellent presentation and communication skills, able to effectively convey complex information at all levels.
• Detailed with numbers, reporting and analysis.
• Strong working knowledge of MS Office products - Outlook, Word, Excel and PowerPoint; expert/advance level in both Excel and PowerPoint

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.