Advertising & Promotions Manager

BANDAR UTAMA CITY CENTRE SDN BHD

Klang City, Port Klang

On-site

MYR 90,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Medical & GHS

Car Park

Special discount for PJPAC tickets

Staff CSR Outreach Program

Job summary

1 Utama is seeking a dynamic Marketing & Promotions Manager to lead the A&P function across campaigns, events and tenant activities. You will manage budgets, develop annual plans, and drive traffic and tenant performance through innovative promotions.

The role requires proven mall marketing leadership, strong creativity, and ability to coordinate cross‑department initiatives with tenants and external partners.

Qualifications

Degree in Mass Communications, Marketing, Advertising or a related field is required.
Experience leading Advertising & Promotions (A&P) for a shopping mall or similar retail environment is essential.
Creativity and a passion for innovative marketing strategies are required.
Strong communication skills, written and verbal, with ability to liaise with tenants and partners.
Proficiency in Microsoft Office and social media platforms is expected; design tools knowledge is a plus.

Responsibilities

Lead and manage the A&P and Marketing team (Mall Advertising & Promotions, Customer Service, Graphic Designer).
Develop and implement annual A&P marketing plans aligned with mall objectives and budget.
Plan budgets, campaigns, events, and promotions to increase traffic and tenant sales.
Coordinate tenant engagement and joint promotions; monitor compliance with mall guidelines.
Oversee mall decorations and promotional materials; ensure consistent branding across materials.
Manage mall’s promotional spaces and media opportunities to generate additional income.
Monitor KPIs, campaign ROI, attendance, traffic, and revenue; prepare monthly management reports.
Collaborate with Leasing, Operations, Finance and other departments for smooth execution of activities.

Skills

Creativity

Communication

Project management

Social media

MS Office

Adobe Creative Suite

Education

Degree in Mass Communications, Marketing, Advertising or related field

Tools

Adobe Creative Suite

Job description

Hands-on opportunity to run major large-scale festive launches and experiential activations.

Outpatient clinical coverage up to RM1500

Job Description

To lead and manage the Centro Mall’s Advertising & Promotions function by planning and executing marketing campaigns, events, promotions and tenant activities that increase mall awareness, customer traffic, engagement and tenant business performance, while managing the A&P budget and generating additional income through promotional and media spaces.

Responsibilities

Develop and implement the annual A&P marketing plan in line with the mall’s objectives and business direction.

Prepare and manage the annual A&P budget.

Plan seasonal, festive, promotional, weekend and signature mall campaigns.

Develop initiatives to increase customer traffic, engagement and spending.

Identify new marketing opportunities and activities to strengthen the mall’s positioning.

2. Marketing Campaigns & Promotions

Plan, coordinate and execute campaigns and promotions according to the approved A&P budget.

Create awareness and publicity for mall activities, promotions and events.

Develop customer engagement activities, contests, and other promotional programmes.

3. Events & Activities

Plan, source, organise and execute mall events, activities and festive programmes.

Ensure events are executed smoothly and according to approved plans, budgets and timelines.

Monitor event performance, attendance and customer response.

Review completed events and recommend improvements for future activities.

4. Tenant Engagement & Joint Promotions

Liaise with tenants to encourage participation in mall campaigns and promotional activities.

Propose and develop joint promotions with tenants to support tenant sales.

Monitor tenant promotional materials and ensure compliance with mall guidelines.

Maintain good working relationships with tenants, agencies and external partners.

Coordinate the development of promotional materials and marketing collaterals.

Oversee and monitor the mall’s social media platforms and content.

Develop suitable publicity and communication plans for campaigns and events.

Ensure consistent branding and messaging across marketing materials.

6. Team Management

Lead and manage the A&P team, Customer Service team and Graphic Designer.

Assign duties and responsibilities according to operational and campaign requirements.

Plan manpower for events, weekend activities and mall promotions.

Ensure the team follows company procedures, SOPs and approval requirements

7. Performance, KPI & Reporting

Monitor A&P KPIs and campaign targets.

Measure and analyse campaign, event and promotional performance.

Monitor customer participation, traffic, revenue, redemption and other relevant results.

Prepare monthly A&P reports for management review and analysis.

Evaluate campaign ROI and recommend improvements based on results.

8. Budget & Cost Management

Ensure campaigns and activities are implemented within the approved budget.

Obtain quotations and coordinate with vendors according to company procedures.

Maintain proper records of A&P expenses, purchase orders and supporting documents.

Liaise with advertising agencies, event organisers, printers, contractors and other external vendors.

Source and evaluate suitable vendors for marketing and event requirements.

10. Mall Decoration & Promotional Materials

Oversee mall decorations for festive seasons, campaigns and special occasions.

Ensure tenant advertising and promotional materials comply with mall requirements and guidelines.

11. Promotion & Media Space

Manage the mall’s promotional and advertising spaces.

Develop opportunities to generate additional A&P income through media and promotional spaces.

Liaise with tenants, brands and external parties for promotional space opportunities.

Coordinate booking, quotation, agreement, event order and execution requirements.

12. Records & Administration

Maintain proper records of A&P campaigns, event documents, vendor details, contracts, quotations, purchase orders and promotional materials.

Ensure all required approvals and documentation are completed before implementation.

Prepare and maintain campaign and event reports for future reference.

13. Management & Cross-Department Coordination

Report directly to the General Manager on A&P activities, campaigns, events, performance and other related matters.

Work closely with Leasing, Operations, Finance, Customer Service, Security, Building Management and other departments to ensure smooth execution of mall activities.

Provide recommendations and updates to management on marketing opportunities, challenges and improvements.

What You Need

Degree in Mass Communications, Marketing, Advertising or a related field.

Proven experience in managing and leading A&P or marketing team (shopping mall).

Creativity and a passion for innovative marketing strategies

Creative, resourceful and good communication skills (written and verbal).

Proficient in Microsoft Office applications & social media

Knowledge of design tools is an added advantage.

Exceptional project management, planning & multitasking skills, with an eye for detail.

Result-oriented and able to meet deadlines.

Independent with strong organizational skills, self-motivated & able to work under pressure.

Job Location:

“Malaysia’s Largest Shopping Centre”, proudly ranked amongst the Top 10 World’s Largest Malls – 1 Utama proudly subscribes to a very successful formula that elevates the ideals of shopping, entertainment and dining to new heights. Under its tagline “It’s all in one”, 1 Utama is indisputably a premier lifestyle mecca with something for everyone.

Located in MSC Malaysia Cybercentre township Bandar Utama, Malaysia, the multiple award‑winning regional mall has more than 700 shops spread over 5.59 million sq. ft. and 7 extensive retail levels.

Perks and benefits