Manager, Commercial (Malaysia)

Hong Kong Express Airways Limited,; Kuala Lumpur; On-site; MYR 111,600 - 167,400; Full time

Job summary

A leading low-cost airline in Malaysia is seeking a Manager, Commercial to lead its commercial initiatives. The role requires strategic planning and execution to achieve revenue targets, overseeing brand management, digital marketing, and sales strategies. Ideal candidates will have a Bachelor's in Business Management or Marketing, at least 5 years' experience in a commercial role, and strong communication skills in English.

Qualifications

• Minimum 5 years’ experience in commercial function, preferably in aviation or tourism industries.
• Proven track record in driving commercial initiatives and delivering sales revenue budget.

Responsibilities

• Lead the planning, development and execution of commercial initiatives.
• Develop and implement market-specific sales and marketing strategies.
• Strengthen brand equity in the local market.
• Oversee digital marketing campaigns across multiple channels.
• Coordinate with sales teams to implement effective sales campaigns.

Skills

Strong presentation skills

Stakeholder management

Analytical capabilities in performance metrics

Communication skills in English

Ability to thrive in fast-paced environment

Education

Bachelor’s degree in Business Management or Marketing

Job description

Job no: 497981
Work type: Full time
Location: Malaysia
Department: Commercial

HK Express is Hong Kong’s first and only low-cost carrier, always offering great value, affordable fares on one of the youngest and most modern aircraft fleets in the world.

Like you, and just like many people across Asia, we love to travel and discover new places across the world’s most diverse and dynamic region; and at HK Express, we’re opening up new travel experiences that inspire and invigorate millions of people across the region we’re proud to call home. Everything we do is focused on encouraging the spirit of adventure. Our routes provide the inspiration and spontaneity to try somewhere new, disrupting monotonous modern life. As we continue to open up new routes, often in secondary and emerging destinations, our passengers will gain access to an incredible range of places, exploring hidden gems and experiencing local cultures.

We have a diverse and vibrant team that embodies the adventurous spirit of our customers, and loves to travel too. Join us in this journey to make your career even more fulfilling and rewarding.

Responsibilities

We are looking for a strategic and results‑driven Manager, Commercial to lead the commercial team in Malaysia for HK Express. The role requires the successful candidate to lead the planning, development and execution of commercial initiatives in Point‑of‑Sale Malaysia, in order to achieve the revenue budget for POS Malaysia. The Manager, Commercial in Malaysia will work closely with the various Commercial functional teams in Head Office to oversee brand positioning, sales campaign execution, digital marketing performance and market growth strategies. It is desirable for the candidate to have the ability to work across functionalities to deliver impactful commercial campaigns that enhance customer engagement, retention and growth.

Strategic Commercial Planning

• Develop and implement market‑specific sales and marketing strategies that align with HK Express overall business targets.
• Transform commercial goals into actionable commercial initiatives aimed at driving revenue growth, customer engagement and brand loyalty.
• Collaborate closely with cross‑functional teams in Head office to ensure commercial initiatives are aligned with business priorities.

Brand Management

• Strengthen HK Express’ brand equity in the local market by ensuring consistent brand positioning across all channels and touchpoints.
• Localise brand campaigns and messaging to resonate with local consumers, while upholding the global brand equity.
• Manage strategic partnership and sponsorship that enhance HK Express’ visibility.

Digital & Performance Marketing

• Oversee digital marketing campaigns across paid, owned and earned channels (social media, search engines, display ads, influencer marketing, CRM).
• Develop and implement performance marketing strategies to optimise conversion rates, ROI and customer lifetime value.
• Conduct thorough market research and competition analysis to identify growth opportunities and consumer trend.
• Monitor campaign performance and provide actionable insights and recommendations to optimise future marketing strategies.

Sales strategy and execution

• Collaborate with Head Office Sales and Distribution team to implement effective sales campaigns and channel management.
• Build and maintain strong relationship with travel trade, tourism board and key accounts in local market.
• Prepare regular sales forecast.

Campaign & Project Management

• Plan and execute integrated marketing campaigns for local market, within budget and timeline KPI.
• Coordinate with regional creative and content teams to produce engaging storytelling and localised campaign material.

The Ideal Candidate

• Bachelor’s degree or equivalent experience in Business Management, Marketing, or a related field required.
• Minimum 5 years’ experience in commercial function, preferably in aviation or tourism industries.
• Proven track record in driving commercial initiatives and deliver sales revenue budget.
• Strong presentation skills and stakeholder management skills.
• Strong analytical capabilities in performance metrics, ROI tracking and data driven decision making.
• Ability to thrive in a fast‑paced, multicultural environment.
• Excellent communication skills; proficient in both spoken and written English is mandatory.

Advertised: 21 Nov 2025 Singapore Standard Time

Applications close: