Specialist, Commercial (Malaysia)

HK Express; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A low-cost airline in Asia is looking for a Specialist, Commercial to develop new business opportunities and manage digital marketing efforts. The ideal candidate has a Bachelor's degree in a relevant field and at least 3 years of experience in the travel industry, preferably in airlines or tourism boards. Responsibilities include engaging with stakeholders, negotiating with clients, and collaborating closely with the Head Office to execute sales plans. The role is based in Kuala Lumpur and offers a full-time employment opportunity.

Qualifications

• Minimum of 3 years experience in the travel industry, preferably in airlines or tourism boards.
• Fluency in English and the local language, both written and spoken.
• Experience in digital and social media marketing and through‑the‑line marketing campaigns.

Responsibilities

• Develop new business opportunities across all sales channels.
• Engage stakeholders with trade partners and tourism boards.
• Negotiate with clients and achieve sales targets in the local market.
• Collaborate with the Head Office commercial team for sales plan development.

Skills

Negotiation skills

Strong communication

Interpersonal skills

Digital marketing

Social media marketing

Education

Bachelor’s degree in business, marketing, or a related field

Job description

Specialist, Commercial (Malaysia)

HK Express is Hong Kong’s first and only low‑cost carrier, always offering great value and affordable fares on one of the world’s youngest and most modern aircraft fleets. We love to travel and discover new places across Asia and are opening up new travel experiences that inspire and invigorate millions of people across the region.

Location

Malaysia - Kuala Lumpur

Responsibilities

• Develop new business opportunities across all sales channels.
• Engage stakeholders with trade partners and tourism boards.
• Negotiate with clients and be accountable for achieving sales targets in the local market.
• Collaborate closely with the Head Office commercial team to develop and execute the sales plan.
• Develop and execute digital strategies to drive qualified traffic to the direct channel, and track and analyse performance.
• Oversee digital marketing campaigns across paid, owned and earned channels (social media, search engines, display ads, influencer marketing).
• Plan and manage holistic marketing campaigns, focusing on digital channels such as SEO, SEM, programmatic display and social media.
• Coordinate with external agencies by providing directions and feedback.
• Identify partnership opportunities and devise campaigns in overseas markets with tourism boards and local partners to build brand awareness and consideration.
• Ensure brand consistency and efficiency across all channels.
• Conduct market research and prepare regular reports.
• Build robust market insights cadence and translate insights into actionable sales and marketing plans.

Qualifications

• Education: Bachelor’s degree in business, marketing, or a related field.
• Experience: Minimum of 3 years in the travel industry, preferably in airlines or tourism boards.
• Language Skills: Fluency in English and the local language, both written and spoken.
• Skills: Strong negotiation, communication and interpersonal skills; proven ability to build and maintain relationships with clients and partners.
• Experience in digital and social media marketing and through‑the‑line marketing campaigns.

Seniority level

Mid‑Senior level

Employment type

Full-time

Job function

Management and Manufacturing

Industries

Airlines and Aviation

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