Manager, Commercial (Malaysia)

HK Express; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

A leading airline company is looking for a Manager, Commercial to drive market-specific sales and marketing strategies in Kuala Lumpur. The ideal candidate should have a Bachelor’s degree and a minimum of 5 years of experience in a commercial role, preferably in aviation or tourism. Responsibilities include overseeing digital marketing campaigns and collaborating with cross-functional teams to enhance brand equity and drive revenue growth. Proficiency in English and strong analytical skills are required.

Qualifications

• Minimum 5 years’ experience in a commercial role, preferably in aviation or tourism.
• Proven track record in driving commercial initiatives and delivering sales revenue budgets.
• Strong analytical capabilities in performance metrics, ROI tracking and data-driven decision making.
• Strong presentation and stakeholder management skills.
• Strong analytical capabilities in performance metrics and data‑driven decision making.

Responsibilities

• Develop and implement market-specific sales and marketing strategies.
• Collaborate with cross-functional teams in Head Office.
• Oversee digital marketing campaigns across channels.
• Conduct market research and competition analysis.
• Collaborate with Head Office Sales and Distribution team.
• Campaign & Project Management: Plan and execute integrated local market campaigns within budget and timeline.

Skills

Commercial Strategy Development

Brand Management

Digital Marketing

Market Research

Sales Strategy

Stakeholder Management

Analytical Skills

Communication Skills

Education

Bachelor’s degree in Business Management, Marketing, or related field

Tools

CRM systems

Google Analytics

Social media platforms

Job description

Manager, Commercial (Malaysia)

Work location: Malaysia – Kuala Lumpur

HK Express is Hong Kong’s first and only low‑cost carrier, offering great value and affordable fares on a modern fleet. With an adventurous spirit, we open new travel experiences across Asia and beyond, providing our passengers with hidden gems and local cultures in emerging destinations.

Responsibilities

• Strategic Commercial Planning
  • Develop and implement market‑specific sales and marketing strategies aligned with HK Express overall business targets.
  • Translate commercial goals into actionable initiatives to drive revenue growth, customer engagement and brand loyalty.
  • Collaborate closely with cross‑functional teams in Head Office to align initiatives with business priorities.
• Brand Management
  • Strengthen HK Express’ brand equity locally by ensuring consistent brand positioning across all channels.
  • Localize brand campaigns to resonate with local consumers while upholding global brand equity.
  • Manage strategic partnership and sponsorship to enhance visibility.
• Digital & Performance Marketing
  • Oversee digital marketing campaigns across paid, owned and earned channels (social media, search engines, display ads, influencer marketing, CRM).
  • Develop and implement performance marketing strategies to optimise conversion rates, ROI and customer lifetime value.
• Market Intelligence & Data Analytics
  • Conduct thorough market research and competition analysis to identify growth opportunities and consumer trends.
  • Monitor campaign performance and provide actionable insights to optimise future strategies.
• Sales Strategy and Execution
  • Collaborate with Head Office Sales and Distribution team to implement effective sales campaigns and channel management.
  • Build and maintain strong relationships with travel trade, tourism board and key accounts in the local market.
  • Prepare regular sales forecasts.
• Campaign & Project Management
  • Plan and execute integrated marketing campaigns for the local market within budget and timeline KPI.
  • Coordinate with regional creative and content teams to produce engaging, localised campaign material.

The Ideal Candidate

• Bachelor’s degree or equivalent experience in Business Management, Marketing, or a related field.
• Minimum 5 years’ experience in a commercial role, preferably in aviation or tourism.
• Proven track record in driving commercial initiatives and delivering sales revenue budgets.
• Strong presentation and stakeholder management skills.
• Strong analytical capabilities in performance metrics, ROI tracking and data‑driven decision making.
• Ability to thrive in a fast‑paced, multicultural environment.
• Excellent communication skills; proficiency in spoken and written English is mandatory.

Additional Information

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Sales and Business Development
• Industry: Airlines and Aviation