Manager - Business Development

Shen Jai Education Group Sdn. Bhd.; Ipoh; On-site; MYR 120,000 - 180,000; Full time

Job summary

Shen Jai Education Group Sdn. Bhd. is seeking a Business Development Manager to drive revenue growth and strategic expansion for its restaurant and bakery operations, both on-campus and external.

The role links commercial F&B performance with the broader education mission, including student engagement and community presence. The successful candidate will develop growth strategies, identify new revenue streams, and manage partnerships while collaborating with marketing, operations, and education

Qualifications

• Bachelor's degree in a relevant field as listed.
• At least 5 years in F&B business operations or related roles.
• Proven track record in driving revenue growth, profitability, and expansion initiatives.
• Strong understanding of restaurant and dining operations, including cost control and budgeting.

Responsibilities

• Develop and execute growth strategies for on-campus and external restaurant and bakery outlets.
• Identify new revenue streams such as events, catering, and workshops.
• Drive B2B and B2C sales including corporate catering and school events.
• Set revenue targets, KPIs, and profitability goals for the group’s F&B operations.
• Build partnerships with vendors, corporate clients, and delivery platforms.
• Collaborate with marketing to strengthen brand identity and campaigns.
• Support menu development with cost efficiency and market demand.
• Coordinate public relations efforts to enhance reputation and community engagement.

Skills

Business development

Sales strategy

Brand management

Education

Bachelor's Degree in Business Administration, Hospitality Management, Food & Beverage Management, Marketing, Commercial Management, or a related field

Minimum 5 years of relevant working experience in F&B operations

Job description

About us

Shen Jai Education Group Sdn. Bhd. is a leading organisation in the education and consumer products sector, dedicated to delivering exceptional value and innovative solutions to our customers. We are committed to fostering a dynamic and inclusive workplace where our team members can thrive, develop their careers, and contribute meaningfully to our mission of educational excellence and customer satisfaction.

About the role

The Business Development Manager will drive revenue growth, brand positioning, and strategic expansion for the group’s restaurant and bakery operations. This role bridges commercial F&B performance with the broader mission of the education group, including student engagement, training opportunities, and community presence.

Business Growth & Strategy

Develop and execute growth strategies for restaurant and bakery outlets (on-campus and external).

Identify new revenue streams (e.g., banquet services, corporate events, private dining, workshops & etc).

Drive B2B and B2C sales (corporate catering, school events, and external clients).

Set and achieve revenue targets, KPIs, and profitability goals.

Partnership & Relationship Management

Build partnerships with key stakeholders, such as vendors, corporate clients, and delivery platforms.

Develop collaborations for events, workshops, and brand visibility.

Brand Development & Marketing

Work with the marketing teams to strengthen brand identity and positioning.

Plan campaigns, seasonal promotions, and product launches with the restaurant and bakery team

Operations Collaboration

Support menu development aligned with market demand and cost efficiency.

Monitor customer feedback and work with the kitchen and operations teams to implement improvements

Public Relations & Corporate Communications

Develop and maintain positive relationships with media representatives, government agencies, industry associations, community organizations, and other key stakeholders.

Coordinate and support public relations activities to enhance the Group's reputation, brand awareness, and community engagement.

What we're looking for

• Bachelor's Degree in Business Administration, Hospitality Management, Food & Beverage Management, Marketing, Commercial Management, or a related field.
• Minimum 5 years of relevant working experience in Food & Beverage (F&B) business operations, restaurant management, dining operations, hospitality, or commercial business management.
• Proven experience in managing restaurant performance, outlet operations, revenue growth, profitability, customer experience, and business expansion initiatives.
• Strong understanding of restaurant and dining operations, including sales generation, cost control, budgeting, inventory management, service standards, and operational efficiency.