CRM Growth & Lifecycle Specialist

Carousell Group; Kuala Lumpur; Presencial; MYR 80.000 - 120.000; Jornada completa

Descripción de la vacante

Carousell Group in Malaysia is seeking a CRM Specialist to own and grow our customer lifecycle marketing across Mudah and Carousell. You will target multiple customer segments and lifecycle journeys to improve activation, engagement, retention, and reactivation through personalised experiences.

You will work closely with Product, Data, Analytics, and Brand teams to align CRM priorities with business goals and drive measurable outcomes across multiple brands.

Formación

• 3–5 years in CRM, Lifecycle Marketing or Marketing Automation.
• Experience managing multiple customer segments and campaigns.
• Proven track record of executing and optimising lifecycle programmes.

Responsabilidades

• Plan, execute, and optimise CRM campaigns across Push, In‑App, Email, SMS, and WhatsApp channels across Mudah and Carousell.
• Own campaign calendars and ensure timely delivery of lifecycle, promotional, and behavioural campaigns.
• Coordinate campaign execution with Product, Design, Content, and Business stakeholders.
• Ensure campaign quality through QA, testing, and monitoring.
• Develop lifecycle journeys and audience segmentation strategies across multiple brands.

Conocimientos

CRM, Lifecycle Marketing

Retention Marketing

Marketing Automation

Audience Segmentation

A/B Testing

Herramientas

Braze

MoEngage

CleverTap

HubSpot

Salesforce Marketing Cloud

SQL

Descripción del empleo

Carousell Group in Malaysia is seeking a CRM Specialist to own and grow our customer lifecycle marketing across Mudah and Carousell. You will target multiple customer segments and lifecycle journeys to improve activation, engagement, retention, and reactivation through personalised experiences.

You will work closely with Product, Data, Analytics, and Brand teams to align CRM priorities with business goals and drive measurable outcomes across multiple brands.