Key Opinion Lead

GoodSale Tech Malaysia Sdn Bhd; Kuala Lumpur; On-site; MYR 45,000 - 75,000; Full time

Job summary

GoodSale Tech Malaysia Sdn Bhd in Kuala Lumpur is seeking a passionate KOL Specialist to grow our brand presence on TikTok, Instagram or Threads. You will plan and execute influencer collaborations, craft trend-driven content, and build a strong, engaged community for our beauty and lifestyle brands.

You will identify suitable KOLs, manage outreach, coordinate timelines, and monitor campaign performance, delivering insights and recommendations to optimise future campaigns.

Qualifications

• 2–5 years of hands-on experience in social media management or influencer marketing.
• Strong understanding of TikTok, Instagram or Threads content styles and algorithms.
• Excellent communication, negotiation, and project management skills.
• Creative mindset with attention to detail and strong visual aesthetics.
• Team player who thrives in collaborative environments.
• Adaptable to a fast-paced, dynamic work environment.

Responsibilities

• Manage & grow the brand’s presence on TikTok, Instagram or Threads, ensuring consistent tone, visuals, and messaging.
• Plan, execute, and optimize influencer (KOL) collaborations – from sourcing and briefing to content review and performance tracking.
• Identifying and researching suitable KOLs/influencers
• Outreach, relationship-building, and negotiation
• Developing and presenting creative campaign briefs
• Coordinating timelines, deliverables, and approvals
• Monitoring influencer content and evaluating campaign performance
• Create and schedule engaging lifestyle, beauty, and trend-driven content aligned with brand objectives.
• Monitor social media trends and competitor activities to identify opportunities for growth and creative innovation.
• Track campaign performance, analyze insights, and prepare clear reports with recommendations for improvement.

Skills

Social media management

Influencer marketing

Communication

Project management

Education

Bachelor's degree in Marketing or related field

Tools

TikTok

Instagram

Threads

Job description

We are looking for a passionate and creative KOL Specialist to grow our brand presence across Tiktok, Instagram or Threads. You will play a key role in planning and executing influencer collaborations, crafting trend-driven content, and building a strong, engaged community for our beauty and lifestyle brands.

Key Responsibilities:

• Manage & grow the brand’s presence on Tiktok, Instagram or Threads, ensuring consistent tone, visuals, and messaging.
• Plan, execute, and optimize influencer (KOL) collaborations – from sourcing and briefing to content review and performance tracking.
• Identifying and researching suitable KOLs/influencers
• Outreach, relationship-building, and negotiation
• Developing and presenting creative campaign briefs
• Coordinating timelines, deliverables, and approvals
• Monitoring influencer content and evaluating campaign performance
• Create and schedule engaging lifestyle, beauty, and trend-driven content aligned with brand objectives.
• Monitor social media trends and competitor activities to identify opportunities for growth and creative innovation.
• Track campaign performance, analyze insights, and prepare clear reports with recommendations for improvement.

Requirements:

• 2–5 years of hands‑on experience in social media management or influencer marketing.
• Strong understanding of Tiktok, Instagram or Threads content styles, algorithms, and audience behavior.
• Excellent communication, negotiation, and project management skills.
• A self‑starter with a creative mindset, attention to detail, and a strong sense of visual aesthetics.
• A strong team player who thrives in collaborative environments.
• Adaptable and able to perform well in a fast‑paced, dynamic work environment