Key Account Manager

Bright Diva APAC; Kuala Lumpur; On-site; MYR 112,000 - 134,000; Full time

Benefits offered by this job

Annual bonus

Monthly incentive

Petrol allowance

Phone allowance

Company medical insurance

Job summary

Bright Diva APAC is seeking an experienced Key Account Manager for Health & Beauty in Malaysia. The role focuses on developing the 3C plan (Commercial, Category, Customer) and driving profitable growth of key brands through strategic business planning and execution.

You will manage forecasts, negotiate contracts, and lead a merchandising team to ensure on-time deliveries while expanding market share. Strong English communication and 5+ years FMCG sales experience are essential.

Qualifications

• Minimum 5 years Sales experience in FMCG.
• Strong understanding of retail landscape and pharmacies channel.
• Proven ability to range new products in retail chain, trade marketing and retailer relationships.
• Strong communication skills, both written and verbal in English.
• Bachelor of Commerce/Marketing or related qualification would be advantageous.

Responsibilities

• Achieve monthly and annual sales targets for assigned accounts.
• Develop sales strategy to increase distribution and market share.
• Drive product ranging and promotional strategies for existing SKUs.
• Forecast monthly sales and propose actions for slow-moving products.
• Lead a merchandiser team for stock checks and route planning.
• Negotiate trading contracts and maintain retailer relationships.
• Analyze data to craft in-store selling stories for growth.
• Manage revenue and trade spend to meet budgets and KPIs.
• Support 360 brand plans and cross-functional collaboration.
• Ensure orders are fulfilled and deliveries meet customer needs.

Skills

Sales experience

English communication

Customer relationship

Negotiation

Education

Bachelor of Commerce/Marketing

Job description

Job Title: Key Account Manager, Health & Beauty Channel

Rewarding Position with monthly salary range of RM10,000 - RM12,000 plus annual bonus, monthly incentive, petrol and phone allowance and company medical insurance.

Position Summary

If you are a passionate, proactive and seasoned Key Account Manager with a demonstrated experience of minimum ten (10) years in Health & Beauty Sales we want to talk to you. We are looking for customer-oriented Key Account Manager who is responsible to develop 3C plan in terms of Commercial, Category, and Customer within the assigned Health & Beauty account. You’d be responsible for ensuring the profitable growth of Bright Diva’s sales and market share of key brands through proper business planning and execution excellence.

Key Responsibility Areas

• Ensure monthly and annual sales targets for assigned accounts are achieved.
• Develop sales strategy and increase numeric & weightage distribution.
• Drive new product ranging and continually improve the performance of existing products by effective promotional strategies & SKU rationalization review.
• Ensure the accuracy of monthly sales forecasting of brands with each account and propose on action plan on the clearance of slow-moving products.
• Manage a team of merchandizer in routing stock check, including routes, customer visits, stock health and stocks gaps
• Good in negotiation in trading contracts and maintaining effective long-term relationship with customers.
• Proven in strong analytical thinking, create impactful selling stories to tailor specific in store activities to maximizegrowth.
• Setting, monitoring and controlling revenue and trade spend to meet monthly/annual budget, P&L, business KPIs.
• Have sense of trade & marketing in supporting on 360 business development of brand plans and strategy
• Work closely with internal teams in relation to managing related other functions which helps efficiently run the business.
• Ensuring the orders are secured and delivered on time and work with cross functional teams to meet customer and business requirements.
• Field Visits: Undertake regular field visits to monitor stock levels and displays, build positive relationships at the store level, and observe consumer responses and purchase patterns

Previous Experience, Qualifications and Technical Skills

• Minimum 5 years Sales experience in FMCG, experience in Health & Beauty category would be advantageous.
• Strong understanding of retail landscape and pharmacies channel.
• Proven ability to range new products in retail chain, trade marketing activities and retailer relationship.
• Strong communication skills, both written and verbal in English
• Bachelor of Commerce/Marketing or other relevant tertiary qualifications would be advantageous.

Competencies (personal and attitudinal skills)

• A team player and passionate in FMCG industry (beauty & personal care)
• Must have sales experience in managing health and beauty channels in Malaysia
• Interpersonal savvy – ability to establish rapport at all levels and build constructive and effective relationships.
• Sales, Negotiation and Conflict Management - negotiates skilfully in tough situations and settles disputes.
• Lead and challenge the customer with new insights and perspectives, anticipate potential commercial risk issues and proactively provide options for resolution.
• Ability to work effectively within a team and independently.