International Business Manager

ELITE BEAUTY ASIA (MALAYSIA) SDN. BHD; Kuala Lumpur; On-site; MYR 120,000 - 200,000; Full time

Job summary

ELITE BEAUTY ASIA (MALAYSIA) SDN. BHD is seeking an experienced International Business Manager to lead our expansion and country operations in Malaysia. The role drives growth, develops market strategies, and oversees end-to-end operations across online and offline channels.

You will manage country P&L, build high-performing teams, recruit and train staff, and travel regionally. The ideal candidate has 5+ years in FMCG/cosmetics/e-commerce, strong leadership, bilingual in English and Mandarin,

Qualifications

• Min. 5 years in FMCG/cosmetics/lifestyle/e-commerce with broad exposure.
• E-commerce experience is highly appreciated.
• Offline sales management (modern trade, general trade) is a MUST.
• Confident and possess good interpersonal skills.
• Result-driven, independent, self-motivated and proactive.
• Possess strong leadership quality.
• Experience managing regional operations or overseas markets is required.
• Willing to travel extensively in the region.
• Bilingual in English and Mandarin to serve Mandarin-speaking customers.

Responsibilities

• Conduct market research and feasibility for overseas market entry.
• Develop market entry strategy and sustainable growth plan.
• Build relationships with distributors, wholesalers, retailers and suppliers overseas.
• Oversee end-to-end country operations: sales, admin, marketing, finance, logistics, ecommerce.
• Recruit, train and manage local staff.
• Manage country P&L/budget and report KPIs weekly.
• Represent the company in overseas business matters.
• Perform ad-hoc duties as assigned.

Skills

Market research

Market strategy

Leadership

Business development

P&L management

E-commerce

Offline sales

Job description

We are seeking an experienced and commercially driven International Business Manager to lead our business expansion and overall country operations. The role is responsible for driving business growth, developing market strategies, overseeing end-to-end operations, managing the country's P&L, and building high-performing teams to achieve sustainable business success across both online and offline channels.

Job Description

Conduct market research and feasibility to understand consumer insight, market landscape. Identify risk, gap and opportunity to launch the brand in overseas market successfully.

Understand corporate regulations and legal requirements in the overseas market.

Develop market entry strategy & plan. Construct business model to ensure sustainable growth and target achievement.

Conduct business development activities including building contacts with distributors, wholesalers, retailers and suppliers to grow the brand and business in overseas market.

Represent the company to attend to all business matters in the overseas market.

Overall management of business operations including sales, admin, marketing, finance, logistics, warehouse and e-commerce

Responsible for staff recruitment, training and team management.

Responsible for country P&L/budget and achieve KPIs set by the management.

Weekly reporting.

Any ad-hoc duty assigned by the management.

BZU BZU is a holistic family care brand originated from Singapore and currently have presence in Singapore, Malaysia, Vietnam & Thailand. It offers a wide range of products that aim to protect, nurture our little ones and the whole family, ensuring they are always safe from harm.

Job Requirements

Min. 5 years of experience in any of the following: FMCG/cosmetics/lifestyle/e-commerce with a fairly good all-rounded exposure.

E-commerce experience is highly appreciated.

Offline sales management (modern trade, general trade) experience is a MUST.

Confident and possess good interpersonal skills.

Result-driven, independent, self-motivated and proactive.

Possess strong leadership quality.

Experience managing regional operations or overseas markets is required.

Willing to travel extensively in the region.

Bilingual in English and Mandarin-speaking candidates who will be serving Mandarin-speaking customers.