Influencer Marketing Specialist

Tradev Markets Ltd; Kuala Lumpur; On-site; MYR 54,000 - 90,000; Full time

Job summary

Tradev Markets Ltd in Kuala Lumpur is seeking an Influencer Marketing Specialist to support our global marketing initiatives within the financial services industry. You will collaborate with financial influencers, trading communities, content creators, and affiliates across markets to drive user acquisition, manage KOL partnerships, and execute integrated campaigns.

The role requires 1–3 years in influencer or digital marketing, a FinTech background, and strong English communication while

Qualifications

• 1–3 years of experience in Influencer Marketing, Affiliate Marketing, Partnership Marketing, Digital Marketing, or related fields.
• Experience in FinTech, Financial Services, CFD, Forex, Cryptocurrency, Investment, or Trading Platforms is highly preferred.
• Fresh graduates with relevant internship experience and a strong interest in financial markets are encouraged to apply.
• Familiarity with financial KOLs, affiliate networks, trading communities, or introducing broker (IB) programs is an advantage.
• Strong communication, negotiation, and stakeholder management skills.
• Ability to manage multiple projects in a fast-paced environment.
• Proficient in English; additional languages will be an added advantage.

Responsibilities

• Identify, recruit, and manage financial KOLs, trading influencers, affiliates, and content creators across multiple platforms.
• Build and maintain long-term relationships with financial communities and industry influencers across regions.
• Expand partnership opportunities with trading educators, financial media, IBs, and affiliate partners.
• Maintain an up-to-date database of KOLs, affiliates, and strategic partners.
• Manage end-to-end KOL and affiliate campaigns, including outreach, onboarding, briefing, content review, and performance tracking.
• Coordinate campaign schedules and ensure timely delivery of all deliverables.
• Ensure all marketing materials comply with brand guidelines and regulatory requirements where applicable.
• Support regional marketing campaigns to increase brand awareness and customer acquisition.
• Work with Business Development, Product, Branding, and Regional Marketing teams on integrated campaigns.
• Assist in planning promotional activities, webinars, online events, educational content, and community engagement initiatives.
• Monitor campaign performance, including traffic, leads, registrations, CPA, CPL, conversions, engagement, and ROI.
• Prepare campaign reports and provide recommendations to improve campaign effectiveness.
• Analyse KOL and affiliate performance to optimise future collaborations.
• Stay up to date with financial market trends, trading communities, fintech developments, and social media platforms.
• Identify emerging financial influencers, investment communities, and partnership opportunities.
• Conduct competitor analysis and benchmark marketing activities across the industry.

Skills

Influencer Marketing

Affiliate Marketing

Digital Marketing

Stakeholder Management

Negotiation

Communication

Project Management

Job description

We are looking for a passionate Influencer Marketing Specialist to support our global marketing initiatives within the financial services industry. In this role, you will collaborate with financial influencers, trading communities, content creators, and affiliates across multiple markets to strengthen our brand presence, drive user acquisition, and support business growth.

Key Responsibilities

KOL & Affiliate Partnership Management

• Identify, recruit, and manage financial KOLs, trading influencers, affiliates, and content creators across TikTok, YouTube, Instagram, X (Twitter), Telegram, Discord, and other digital platforms.
• Build and maintain long-term relationships with financial communities and industry influencers across multiple regions.
• Expand partnership opportunities with trading educators, financial media, introducing brokers (IBs), and affiliate partners.
• Maintain an up-to-date database of KOLs, affiliates, and strategic partners.

Campaign Management

• Manage end-to-end KOL and affiliate campaigns, including outreach, negotiation, onboarding, briefing, content review, campaign execution, and performance tracking.
• Coordinate campaign schedules and ensure timely delivery of all agreed deliverables.
• Ensure all marketing materials comply with internal brand guidelines and regulatory requirements where applicable.

Marketing & Business Growth

• Support regional marketing campaigns to increase brand awareness and customer acquisition.
• Work closely with Business Development, Product, Branding, and Regional Marketing teams to execute integrated campaigns.
• Assist in planning promotional activities, webinars, online events, educational content, and community engagement initiatives.

Performance Analysis

• Monitor campaign performance, including traffic, leads, registrations, FTDs, CPA, CPL, conversions, engagement, and ROI.
• Prepare campaign reports and provide recommendations to improve campaign effectiveness.
• Analyse KOL and affiliate performance to optimise future collaborations.

Market Research

• Stay up to date with financial market trends, trading communities, fintech developments, and social media platforms.
• Identify emerging financial influencers, investment communities, and partnership opportunities.
• Conduct competitor analysis and benchmark marketing activities across the industry.

Requirements

• 1–3 years of experience in Influencer Marketing, Affiliate Marketing, Partnership Marketing, Digital Marketing, or related fields.
• Experience in FinTech, Financial Services, CFD, Forex, Cryptocurrency, Investment, or Trading Platforms is highly preferred.
• Fresh graduates with relevant internship experience and a strong interest in financial markets are encouraged to apply.
• Familiarity with financial KOLs, affiliate networks, trading communities, or introducing broker (IB) programs is an advantage.
• Strong communication, negotiation, and stakeholder management skills.
• Ability to manage multiple projects in a fast-paced environment.
• Proficient in English; additional languages will be an added advantage.

Why Join Us?

• Be part of a fast-growing global financial services company.
• Work with international financial influencers and trading communities.
• Gain exposure to global marketing campaigns across multiple markets.
• Attractive career development opportunities with regional exposure.
• Collaborative, dynamic, and performance-driven working environment.

Ready to build your career in global financial marketing? We'd love to hear from you!