Business Development Manager (KOL & Partnership)

Chief Group Limited; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Chief Group Limited in Kuala Lumpur seeks a senior partnerships professional to identify and evaluate financial influencers and partners across target markets, driving affiliate collaborations and ROI.

You will build long-term relationships with KOLs, co-create content, and lead negotiations to execute partnerships that align with brand values and fintech product use cases.

Qualifications

• Bachelor's degree or above, preferably in Finance, Economics, Marketing, Business Administration, or related disciplines.
• At least 4 years of experience in KOL partnerships, business development, channel partnerships, or affiliate marketing.
• Familiarity with the Hong Kong and U.S. stock markets; personal stock trading or investment experience is a plus.
• Strong understanding of major content and social media platforms.
• Proficiency in English and Mandarin; Malay and Cantonese will be an advantage.

Responsibilities

• Identify and evaluate financial influencers (Finfluencers) and partners within target markets, assessing audience quality, content style, and alignment with the brand.
• Build and maintain long-term relationships with KOLs and business partners, exploring collaboration opportunities and affiliate marketing channels.
• Collaborate with KOLs to co-create content, ensuring brand values and product use cases are communicated accurately to target audiences.
• Develop KOL collaboration strategies in line with user acquisition goals, monitor campaign performance, and optimize ROI.
• Lead partnership negotiations and contract execution, balancing mutual interests and ensuring successful implementation of collaborations.

Skills

KOL partnerships

Business development

Affiliate marketing

Negotiations

Content judgment

ROI analysis

Multinational experience

English

Mandarin

Malay

Cantonese

Education

Bachelor's degree

Job description

Proactively identify and evaluate financial influencers (Finfluencers) and partners within the financial ecosystem in target markets, assessing audience quality, content style, and alignment with the brand.

Build and maintain long-term relationships with KOLs and business partners, while continuously exploring collaboration opportunities and affiliate marketing channels.

Collaborate with KOLs to co-create content, ensuring that brand values, and product use cases are communicated accurately and effectively to target audiences.

Develop KOL collaboration strategies in line with user acquisition goals, monitor campaign performance, and continuously optimize return on investment (ROI).

Lead partnership negotiations and contract execution, balancing mutual interests and ensuring the successful implementation of collaborations.

Requirements

Bachelor's degree or above, preferably in Finance, Economics, Marketing, Business Administration, or related disciplines.

At least 4 years of experience in KOL partnerships, business development, channel partnerships, or affiliate marketing. Prior experience in fintech, financial services, online brokerage, or the securities industry is preferred.

Familiarity with the Hong Kong and U.S. stock markets; personal stock trading or investment experience is a plus.

Strong understanding of major content and social media platforms, including YouTube, Instagram, Facebook, TikTok, Telegram, X(Twitter) and Xiaohongshu (RED).

Outgoing personality with excellent communication skills and the ability to establish and maintain strong relationships with KOLs and business partners.

Proven experience in commercial negotiations and partnership project management.

Strong content judgment, with the ability to assess content quality, audience engagement, and brand alignment.

Strong analytical and commercial acumen, with the ability to evaluate collaboration ROI and identify high-value partners.

Experience working in multinational corporations (MNCs) or international environments will be an advantage。

Proficiency in both English and Mandarin is required. Proficiency in Malay and Cantonese will be an advantage.

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