Influencer Marketing Specialist

Tradev Markets Ltd; Kuala Lumpur; On-site; MYR 60,000 - 110,000; Full time

Benefits offered by this job

Global exposure

International influencers network

Career development opportunities

Performance-driven environment

Regional exposure

Job summary

Tradev Markets Ltd. seeks an Influencer Marketing Specialist to drive global marketing in financial services. You will collaborate with influencers, affiliates, and content creators across markets to boost brand presence and user acquisition.

You'll manage end-to-end campaigns, coordinate schedules, and ensure compliance with brand and regulatory standards while analysing performance for growth opportunities.

Qualifications

• 1–3 years of experience in Influencer/Affiliate/Digital Marketing or related fields.
• Experience in FinTech, Financial Services, CFD, Forex, Cryptocurrency, Investment, or Trading Platforms is preferred.
• Strong communication, negotiation, and stakeholder management skills.
• Ability to manage multiple projects in a fast-paced environment.
• Proficient in English; additional languages are an advantage.

Responsibilities

• Identify, recruit, and manage financial KOLs, influencers, affiliates across multiple platforms.
• Build long-term relationships with financial communities and partners across regions.
• Coordinate end-to-end campaigns, onboarding, content review, and performance tracking.
• Ensure campaigns comply with brand guidelines and regulatory requirements.
• Monitor performance metrics and prepare reports with improvement recommendations.
• Stay updated on market trends and identify new partnership opportunities.

Skills

Influencer Marketing

Affiliate Marketing

Digital Marketing

Communication Skills

Project Management

Tools

TikTok

YouTube

Instagram

Telegram

Discord

Job description

We are looking for a passionate Influencer Marketing Specialist to support our global marketing initiatives within the financial services industry. In this role, you will collaborate with financial influencers, trading communities, content creators, and affiliates across multiple markets to strengthen our brand presence, drive user acquisition, and support business growth.

Key Responsibilities

KOL & Affiliate Partnership Management

• Identify, recruit, and manage financial KOLs, trading influencers, affiliates, and content creators across TikTok, YouTube, Instagram, X (Twitter), Telegram, Discord, and other digital platforms.
• Build and maintain long-term relationships with financial communities and industry influencers across multiple regions.
• Expand partnership opportunities with trading educators, financial media, introducing brokers (IBs), and affiliate partners.
• Maintain an up-to-date database of KOLs, affiliates, and strategic partners.

Campaign Management

• Manage end-to-end KOL and affiliate campaigns, including outreach, negotiation, onboarding, briefing, content review, campaign execution, and performance tracking.
• Coordinate campaign schedules and ensure timely delivery of all agreed deliverables.
• Ensure all marketing materials comply with internal brand guidelines and regulatory requirements where applicable.

Marketing & Business Growth

• Support regional marketing campaigns to increase brand awareness and customer acquisition.
• Work closely with Business Development, Product, Branding, and Regional Marketing teams to execute integrated campaigns.
• Assist in planning promotional activities, webinars, online events, educational content, and community engagement initiatives.

Performance Analysis

• Monitor campaign performance, including traffic, leads, registrations, FTDs, CPA, CPL, conversions, engagement, and ROI.
• Prepare campaign reports and provide recommendations to improve campaign effectiveness.
• Analyse KOL and affiliate performance to optimise future collaborations.

Market Research

• Stay up to date with financial market trends, trading communities, fintech developments, and social media platforms.
• Identify emerging financial influencers, investment communities, and partnership opportunities.
• Conduct competitor analysis and benchmark marketing activities across the industry.

Requirements

• 1–3 years of experience in Influencer Marketing, Affiliate Marketing, Partnership Marketing, Digital Marketing, or related fields.
• Experience in FinTech, Financial Services, CFD, Forex, Cryptocurrency, Investment, or Trading Platforms is highly preferred.
• Fresh graduates with relevant internship experience and a strong interest in financial markets are encouraged to apply.
• Familiarity with financial KOLs, affiliate networks, trading communities, or introducing broker (IB) programs is an advantage.
• Strong communication, negotiation, and stakeholder management skills.
• Ability to manage multiple projects in a fast-paced environment.
• Proficient in English; additional languages will be an added advantage.

Why Join Us?

• Be part of a fast-growing global financial services company.
• Work with international financial influencers and trading communities.
• Gain exposure to global marketing campaigns across multiple markets.
• Attractive career development opportunities with regional exposure.
• Collaborative, dynamic, and performance-driven working environment.

Ready to build your career in global financial marketing? We'd love to hear from you!