Influencer Marketing Manager

Clozette Group; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Clochro Clozette Group in Malaysia seeks a Creators Collective Manager to lead influencer collaborations and scale KOL partnerships. You will strategize campaigns, identify ideal ambassadors, and manage day-to-day influencer relations while aligning with client goals and budgets.

The role emphasizes autonomous work style, strong digital marketing knowledge, and the ability to build lasting influencer networks across Asia.

Qualifications

• Minimum 3 years' work experience in Influencers/KOLs management.
• Good working knowledge of digital marketing/advertising and preferably experience in KOL marketing and/or social media marketing.
• Strong network with influencers with good account management skills.
• A strong personality who can work autonomously and within a team.
• Excellent problem-solving skills and high levels of accuracy.
• Excellent written and communication skills.

Responsibilities

• Responsible for growing the social/KOL capabilities of the business.
• Source and review for the right ambassador/influencer match for each campaign.
• Attract, onboard, and manage day-to-day relationships with Key Opinion Leaders (KOLs).
• Reach out, manage, and negotiate with influencers, KOLs, Celebrities, and agencies.
• Build long-term relationships with valuable KOLs.
• Monitor and steer campaign budgets and make sure set campaign targets are met.
• Develop content planning and review creative content.
• Ensure optimal communication within the campaign teams at all stages of the campaign.
• Monitor and optimize each KOL performance.
• Keep abreast of emerging trends, technologies and KOLs.

Skills

KOL management

Digital marketing

Influencer outreach

Account management

Strategic planning

Communication

Job description

Clozette Group is a digital marketing company anchored on content that performs. We are a team of 180+ digital strategists and content specialists supported by a network of more than 24,000 creators across Asia. With in-house production capabilities and an array of digital assets that may be tapped into, we help brands create, optimise and deliver content across multiple channels, mapping to every stage of the customer journey, to deliver results. Founded in 2010, Clozette is venture-backed and headquartered in Singapore with offices in Malaysia, Philippines, Indonesia and Japan. We are invested by Cool Japan Fund, a public-private fund under the Ministry of Economy, Trade and Industry of Japan.

We are looking for a Creators Collective Manager to join us in Malaysia, playing an active role in a small but dedicated team. Our ideal candidate is a project manager with a strong eye for details, able to optimise results, is resourceful and self-motivated to see a campaign from idea to fruition while working closely with the respective stakeholders.

Key Responsibilities:

• Responsible for growing the social/KOL capabilities of the business
• Source and review for the right ambassador/influencer match for each campaign
• Attract, onboard, and manage day-to-day relationships with Key Opinion Leaders (KOLs)
• Reach out, manage, and negotiate with influencers, KOLs, Celebrities, and agencies
• Build long-term relationships with valuable KOLs
• Monitor and steer campaign budgets and make sure set campaign targets are met
• Develop content planning and review creative content
• Ensure optimal communication within the campaign teams at all stages of the campaign
• Monitor and optimize each KOL performance
• Keep abreast of emerging trends, technologies and KOLs

Additional duties may be assigned depending on company or client requirements.

Desired Skills and Experience

• Minimum 3 years' work experience in Influencers/KOLs management
• Good working knowledge of digital marketing/advertising and preferably experience in KOL marketing and/or social media marketing
• Strong network with influencers with good account management skills
• A strong personality who can work autonomously and within a team
• Excellent problem-solving skills and high levels of accuracy
• Excellent written and communication skills