KOL Manager

Businesslist; Petaling Jaya; On-site; MYR 80,000 - 120,000; Full time

Job summary

Businesslist in Petaling Jaya seeks a KOL Marketing Manager to develop comprehensive marketing strategies targeting key opinion leaders. This role emphasizes leadership and execution of influencer campaigns across various beauty brands.

The ideal candidate should have a Bachelor's degree and over 5 years of relevant experience in marketing, particularly in the beauty or FMCG sectors. Strong analytical skills and team management capabilities are essential.

Qualifications

• Minimum of 5 years of experience in Brand Marketing, Influencer/KOL Marketing, or Digital Marketing.
• Proven experience in leading and managing a team.
• Strong experience in beauty, skincare, or FMCG industries is highly preferred.

Responsibilities

• Develop and execute comprehensive KOL marketing strategies to attract new users.
• Analyze market trends to identify effective content strategies.
• Lead, mentor, and manage a team of KOL specialists.
• Oversee identification, selection, and engagement of KOLs.

Skills

Brand Marketing

Influencer/KOL Marketing

Digital Marketing

Analytical mindset

Excellent communication

Negotiation skills

Detail-oriented

Project management

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Posting Date: 18 Jun 2026

Close Date: 16 Sep 2026

Client Background: International cosmetics powerhouse dedicated to redefining beauty standards worldwide, with a strong presence in Indonesia, Malaysia, Thailand, Philippines, Vietnam

Industry: Beauty & Personal Care Industry

Location: Petaling Jaya

Headcount: 3 headcounts

Tenure: Permanent

The KOL Marketing Manager is responsible for developing and executing end-to-end KOL (Key Opinion Leader) marketing strategies to drive brand awareness, user acquisition, engagement, and sales growth. This role will also lead and develop a high-performing KOL team while ensuring strong execution of influencer campaigns across multiple beauty brands under the company.

Key Responsibilities

• Develop and execute comprehensive KOL marketing strategies to attract new users, increase product interest, and drive sales
• Analyze market trends and audience insights to identify effective content and promotion strategies
• Forecast campaign performance, growth potential, and ROI in collaboration with sales and marketing teams
• Lead, mentor, and manage a team of KOL specialists, ensuring alignment with business objectives
• Provide coaching and training to strengthen capabilities in influencer outreach, campaign execution, and performance tracking
• Set clear KPIs and monitor team performance to ensure targets are achieved
• Oversee identification, selection, and engagement of KOLs, including celebrities, macro, and mega influencers
• Manage campaign briefing, content direction, and ensure high-quality execution of influencer collaborations
• Monitor campaign progress and ensure delivery aligns with objectives and timelines
• Oversee and optimise the use of KOL resources across all Company’s brands
• Lead commercial negotiations with influencers and agencies to secure competitive rates and maximise ROI
• Identify new collaboration opportunities to expand brand reach and market impact
• Ensure all KOL campaigns are aligned with brand guidelines and marketing strategy
• Work closely with cross-functional teams to maintain consistent brand messaging across all platforms
• Build and maintain strong, long-term relationships with influencers, celebrities, and KOL partners
• Strengthen the brand’s network within the influencer and digital marketing ecosystem
• Track, analyse, and report campaign performance metrics
• Provide data-driven insights and recommendations to improve future campaign effectiveness
• Continuously optimise strategy based on performance results

Job Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Minimum 5 years of experience in Brand Marketing, Influencer/KOL Marketing, or Digital Marketing
• Proven experience in leading and managing a tea
• Strong experience in beauty, skincare, or FMCG industries is highly preferred
• Strong analytical mindset with excellent numerical and commercial acumen
• Excellent communication, negotiation, and interpersonal skill
• Highly organised, detail-oriented, and able to manage multiple projects simultaneous
• Data-driven with strong awareness of current digital and social media trend

Additional Details

• Sub Specialization: Marketing; Marketing Commucation
• Type of Employment: Permanent
• Minimum Experience: 5 Years
• Work Location: Selangor