Hyper-Personalisation Growth Consultant

Accenture; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Accenture Malaysia is seeking a data-driven marketing and analytics professional to shape hyper-personalisation strategies across client marketing and sales functions. You will translate customer and behavioural data into insights, design targeted journeys, and support measurable growth in acquisition, engagement, retention, and lifetime value.

You will collaborate with cross-functional teams to activate analytics, build value cases, and contribute to consulting delivery artifacts, while

Qualifications

• 5+ years of experience in data-driven marketing, customer analytics, CRM, personalisation, or digital marketing.
• Hands-on experience designing or optimising hyper-personalised campaigns, journeys, offers, or recommendations across acquisition, engagement, retention, or lifecycle marketing.
• Strong experience working with customer, behavioural, and marketing data to drive insights across segments, journeys, and channels.
• Ability to translate complex data and analytical outputs into clear insights, business recommendations, and value narratives for stakeholders.
• Experience supporting or leading end-to-end analysis, reporting, investigations, and deep dives to inform growth, churn reduction, and customer lifetime value optimisation

Responsibilities

• Partner with client stakeholders across marketing, sales, product, data, and technology to shape and deliver hyper-personalisation strategies.
• Translate customer data into prioritised insights and value cases that support measurable sales uplift and CLV growth.
• Identify cross-sell and upsell opportunities based on customer behaviour to support growth strategies.
• Own and support day-to-day consulting delivery of workstreams within client engagements, ensuring scope, timelines, dependencies, risks, and value delivery.
• Develop and maintain consulting artefacts including project plans, insight decks, performance readouts, issue logs, and executive updates.
• Collaborate with internal teams to enable real-time activation and data enrichment where required.

Skills

Data-driven marketing

Customer analytics

CRM

Personalisation

Digital marketing

Stakeholder management

Data analysis

Marketing analytics

Tools

Excel

PowerPoint

Looker Studio

Job description

Accenture Malaysia is seeking a data-driven marketing and analytics professional to shape hyper-personalisation strategies across client marketing and sales functions. You will translate customer and behavioural data into insights, design targeted journeys, and support measurable growth in acquisition, engagement, retention, and lifetime value.

You will collaborate with cross-functional teams to activate analytics, build value cases, and contribute to consulting delivery artifacts, while