Marketing Data Analyst: Insights that Drive Growth

Publicis Groupe Malaysia; Kampung Malaysia Tambahan; On-site; MYR 48,000 - 72,000; Full time

Job summary

Digitas in Kuala Lumpur is looking for an outstanding Data Analyst to turn data into stories that drive client growth. You will join the Data & Analysis team and contribute to day-to-day reporting on social and web analytics projects for a client brand.

As an Analyst, you will support dashboards, measurement plans, and ad hoc data insights, collaborating with cross-functional teams while learning from industry experts.

Qualifications

• Familiarity with different social media ecosystems, trends and tools.
• Analyzing social media performance and identifying trends to inform strategy.
• Experience with social analytics tools (e.g., Meltwater, Sprinklr, NetBase).
• Defining keyword taxonomy and queries in social listening tools per client requirements.
• Experience building widgets and dashboards within social listening tools.
• Proficient in Excel or scripting languages for data analysis.

Responsibilities

• Keeping a pulse on daily, weekly and monthly performance data from analytics platforms.
• Working in a variety of reporting systems and databases for recurring reports and dashboards.
• Participating in brainstorms to identify data nuances to optimize client business.
• Supporting marketing initiatives across project lifecycles, including measurement plans and performance reporting.
• Expanding industry knowledge through scheduled internal training.
• Participating in ad hoc requests such as root-cause analysis and data insights generation.

Skills

Social analytics

Data storytelling

Excel scripting

Deadline driven

Team player

Fast learner

Education

Bachelor's degree

Tools

Meltwater

Sprinklr

NetBase

Job description

Digitas in Kuala Lumpur is looking for an outstanding Data Analyst to turn data into stories that drive client growth. You will join the Data & Analysis team and contribute to day-to-day reporting on social and web analytics projects for a client brand.

As an Analyst, you will support dashboards, measurement plans, and ad hoc data insights, collaborating with cross-functional teams while learning from industry experts.