Customer Growth & Personalisation Consultant

Accenture; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Accenture Malaysia is seeking a data-driven marketing and analytics professional to shape hyper-personalisation strategies across client marketing and sales functions. You will translate customer and behavioural data into insights, design targeted journeys, and support measurable growth in acquisition, engagement, retention, and lifetime value.

You will collaborate with cross-functional teams to activate analytics, build value cases, and contribute to consulting delivery artifacts, while

Qualifications

• 5+ years of experience in data-driven marketing, customer analytics, CRM, personalisation, or digital marketing.
• Hands-on experience designing or optimising hyper-personalised campaigns, journeys, offers, or recommendations across acquisition, engagement, retention, or lifecycle marketing.
• Strong experience working with customer, behavioural, and marketing data to drive insights across segments, journeys, and channels.
• Ability to translate complex data and analytical outputs into clear insights, business recommendations, and value narratives for stakeholders.
• Experience supporting or leading end-to-end analysis, reporting, investigations, and deep dives to inform growth, churn reduction, and customer lifetime value optimisation

Responsibilities

• Partner with client stakeholders across marketing, sales, product, data, and technology to shape and deliver hyper-personalisation strategies.
• Translate customer data into prioritised insights and value cases that support measurable sales uplift and CLV growth.
• Identify cross-sell and upsell opportunities based on customer behaviour to support growth strategies.
• Own and support day-to-day consulting delivery of workstreams within client engagements, ensuring scope, timelines, dependencies, risks, and value delivery.
• Develop and maintain consulting artefacts including project plans, insight decks, performance readouts, issue logs, and executive updates.
• Collaborate with internal teams to enable real-time activation and data enrichment where required.

Skills

Data-driven marketing

Customer analytics

CRM

Personalisation

Digital marketing

Stakeholder management

Data analysis

Marketing analytics

Tools

Excel

PowerPoint

Looker Studio

Job description

• Partner with client stakeholders across marketing, sales, product, data, and technology to shape and deliver hyper-personalisation strategies aligned with front-office growth objectives
• Apply data- and AI-driven personalisation levers to drive impact across customer acquisition, conversion, average order value, purchase frequency, and retention
• Translate customer, behavioural, and marketing data into prioritised insights, recommendations, and value cases that support measurable sales uplift and customer lifetime value growth
• Identify cross-sell and upsell opportunities based on customer behaviour, segment insights, and lifecycle needs to support targeted growth strategies
• Contribute to business cases, solution design, and proposals, articulating how hyper-personalisation and analytics unlock tangible commercial outcomes

Data, Analytics & Insight-Led Activation

• Analyse customer segments, journeys, and omnichannel performance to identify growth opportunities, churn risks, and optimisation levers
• Support the design and activation of hyper-personalised content, offers, journeys, and product recommendations, leveraging customer journey analytics, campaign analytics, and attribution insights
• Drive insight-led use cases including acquisition optimisation, conversion improvement, AOV growth, frequency uplift, and churn reduction
• Monitor performance trends to proactively flag issues, recommend corrective actions, and support data-driven decision-making
• Collaborate with internal teams and partners to enable real-time activation, data enrichment, and model operationalisation where required

Consulting Delivery, Governance & Stakeholder Management

• Own and support day-to-day consulting delivery of workstreams within client engagements, ensuring scope, timelines, dependencies, risks, and value delivery are actively managed
• Contribute to +1 internal initiatives, such as proposal development, asset creation, or practice enablement, in support of GN Song and Accenture priorities
• Develop and maintain consulting-grade delivery artefacts including project plans, insight decks, performance readouts, issue logs, and executive updates
• Act as a strategic liaison between clients, Accenture leaders, subject-matter experts, and delivery teams to ensure integrated, client-centric solutions
• Coordinate with partners and vendors to support compliant, high-quality execution and governance
• Apply structured consulting problem-solving and professional judgement to navigate ambiguous, fast-paced, and evolving client environments, balancing strategic thinking with execution discipline

Your experience counts!

• 5+ years of experience in data-driven marketing, customer analytics, CRM, personalisation, or digital marketing, with demonstrated ownership of workstreams or initiatives in a client-facing or consulting environment
• Hands-on experience designing or optimising hyper-personalised campaigns, journeys, offers, or recommendations across acquisition, engagement, retention, or lifecycle marketing
• Strong experience working with customer, behavioural, and marketing data to drive insights across segments, journeys, and channels (e.g. Paid, Owned, Loyalty, CRM, Digital Touchpoints)
• Ability to translate complex data and analytical outputs into clear insights, business recommendations, and value narratives for stakeholders
• Experience supporting or leading end-to-end analysis, reporting, investigations, and deep dives to inform growth, churn reduction, and customer lifetime value optimisation
• Familiarity with personalisation, experimentation, or optimisation techniques such as segmentation, A/B testing, journey optimisation, or recommendation logic
• Working knowledge of marketing analytics and measurement frameworks, including customer journey analytics, campaign performance tracking, attribution concepts, and conversion tracking
• Experience working with analytics and visualisation tools such as Excel, PowerPoint, Looker Studio, or equivalent BI platforms to communicate insights effectively
• Exposure to marketing technology, data platforms, or activation ecosystems (e.g. CDPs, CRM platforms, analytics tools, marketing automation, or data enrichment solutions) is an advantage
• Strong analytical and problem-solving skills, with a commercial mindset and sensitivity to business impact and outcomes
• Ability to operate effectively in global, matrixed, and fast-paced consulting environments, demonstrating strong stakeholder management and collaboration skills
• Consistently demonstrates positive client engagement, ownership, and a consulting-oriented approach to problem-solving