Hybrid Brand Manager – Growth & Go-to-Market

Colgate-Palmolive; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Colgate-Palmolive is seeking a Brand Manager in Selangor, Malaysia, to drive growth and brand equity across assigned categories. You’ll manage end-to-end marketing initiatives, from planning through post-campaign evaluation, across traditional and digital channels.

Collaborate cross-functionally to optimize pricing, promotions, and portfolio strategy. The role requires strong brand management experience in FMCG, analytical acumen, and a proven track record in integrated campaigns, digital

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of brand management or marketing experience, preferably within FMCG.
• Strong analytical capability with insights, market research, and sales data to drive decisions.
• Proven track record in end-to-end campaign management, digital marketing, and e-commerce growth strategies.
• Demonstrated commercial acumen including P&L, budgeting, pricing, ROI optimization.
• Excellent cross-functional leadership, agency management, and stakeholder communication skills.

Responsibilities

• Manage the assigned portfolio to achieve net sales, margin, profit and share targets.
• Develop and execute brand Go-to-Market plans with timeline monitoring and stakeholder alignment.
• Identify opportunities to improve financial efficiency through pricing and cost optimization.
• Develop and implement annual brand plans and long-range marketing strategies.
• Lead mid-year and annual budget reviews for the portfolio.
• Coordinate path-to-purchase plans, brand activation, PR, and post-campaign analysis.
• Oversee budget for advertising and promotions for the portfolio.
• Collaborate with retail marketing to implement activation programmes.

Skills

Brand management

Marketing analytics

Cross-functional leadership

Digital marketing

E-commerce growth

Education

Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or related field

Tools

Nielsen

Excel

Job description

Colgate-Palmolive is seeking a Brand Manager in Selangor, Malaysia, to drive growth and brand equity across assigned categories. You’ll manage end-to-end marketing initiatives, from planning through post-campaign evaluation, across traditional and digital channels.

Collaborate cross-functionally to optimize pricing, promotions, and portfolio strategy. The role requires strong brand management experience in FMCG, analytical acumen, and a proven track record in integrated campaigns, digital