Associate Brand Manager/ Brand Manager

Colgate; Selangor; Hybrid; MYR 120,000 - 180,000; Full time

Job summary

Colgate-Palmolive Malaysia is seeking an Associate Brand Manager/Brand Manager to drive growth across assigned categories, lead end-to-end campaigns, and optimize pricing and promotions.

You will work cross-functionally with sales, finance, and digital teams to deliver integrated marketing plans, manage budgets, and evaluate performance.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of brand management or marketing experience, preferably in FMCG.
• Strong analytical capability with consumer insights, market research, and sales data to drive decisions.
• Proven track record in end-to-end campaign management, integrated marketing, digital marketing, and e-commerce growth.
• Commercial acumen including P&L, budgeting, pricing strategies, and ROI optimization.

Responsibilities

• Managing the assigned portfolio to achieve net sales, margin, profit and share targets.
• Developing and executing brand Go-to-Market plans with timelines and stakeholder alignment.
• Drive financial efficiency through pricing opportunities and cost optimizations.
• Development and implementation of annual brand plans and budget processes.
• Lead mid-year review and budget reviews for the portfolio.
• Manage development of path-to-purchase plans including brand activation and post-campaign analysis.
• Oversee advertising and promotions budgets for the portfolio.
• Collaborate with retail marketing to implement Brand Activation programmes.
• Ensure timely communication with key internal stakeholders on category issues.
• Own the annual brand plan development and stakeholder buy-in.
• Support revenue and category growth plans and budget cycles.

Skills

Brand growth

Cross-functional leadership

Analytical thinking

Pricing strategy

Education

Bachelor’s or Master’s in Marketing/Business

Job description

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognised brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programmes that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title: Associate Brand Manager/ Brand Manager

Travel Required?: Travel - up to 10% of time

Posting Start Date: 15/10/2026

Hybrid

No Relocation Assistance Offered
Job Number#176706 - Selangor, Selangor, Malaysia
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

About Us :

We are Colgate - a caring, innovative growth company reimagining a healthier future for all people, their pets, and our planet. We are a leading global consumer products company with a portfolio in Oral Care, Personal Care, Home Care and Pet Nutrition. We serve consumers in more than 200 countries and territories around the world and are proud that Colgate-Palmolive is in more homes than any other.

Our strong culture of collaboration, diversity, sustainability and inclusion is rooted in our core values of Caring, Global Teamwork and Continuous Improvement. Employees are rewarded by rich development and career experiences and progression.

We pride ourselves on our work life balance, our focus on delivering high ethical standards and our dedication to developing our employees. This rare opportunity to join a global market leader that is highly regarded for employee development opportunities.

Role Summary:

The Brand Manager plays a key role in driving brand growth, category market share, and brand equity across assigned product categories. This position is responsible for end-to-end brand management, including the planning, execution, and post-campaign evaluation of integrated marketing initiatives across traditional and digital channels. Working cross-functionally, the Brand Manager will optimize commercial strategy, portfolio pricing, and promotional activities to deliver strong business performance.

Responsibilities:

• Managing the assigned portfolio to achieve net sales, margin, profit and share targets.

Developing and executing brand Go-to-Market plans including close monitoring of project timeline and progress with stakeholders at multiple levels.

Find opportunities to drive financial efficiency to fuel the growth (e.g. pricing opportunities & cost optimizations)

Development and implementation of the plans (include implementing brand strategies, assisting all business financials, and annual budget process) that will establish and maintain current and long-range marketing plans for the brand.

Lead development & alignment of mid-year review & budget review process for the assigned portfolio.

Manage the development of ‘path to purchase’ plans, for example brand activation, PR or others including post campaign analysis.

Manage advertising and promotions budget for the assigned portfolio

Partner with the retail marketing team to implement Brand Activation programmes as part of the shopper marketing process

Ensure timely communication as required with key internal stakeholders on category issues or activities

Own the development of the annual brand plan for the assigned portfolio and ensure full stakeholder buy-in.

Support in the development of revenue growth and category growth plans and the mid-year review and annual budget process.

Required Qualifications :

Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.

Minimum 5 years of brand management or marketing experience, preferably within the FMCG industry.

Strong analytical capability with expertise in leveraging consumer insights, market research, and sales data (e.g., Nielsen, syndicated data) to drive strategic decision-making.

Proven track record in end-to-end campaign management, integrated marketing communication, digital marketing, and e-commerce growth strategies.

Demonstrated commercial acumen, including P&L management, budget tracking, pricing strategies, and ROI optimization.

Excellent cross-functional leadership, agency management, and stakeholder communication skills with an agile, solution-oriented mindset.

#LI-VP5

Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
#LI-Hybrid