Brand Growth Lead for Malaysia Market

Procter & Gamble (Malaysia) Sdn. Bhd.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Procter & Gamble Malaysia seeks a Brand Manager to lead marketing and commercial plans for a billion-dollar brand in Malaysia. You will identify business opportunities and work with multi-functional teams to build cohesive plans.

Reporting to the Commercial Director, you will collaborate with Consumer Market Knowledge, Sales, Communications and Finance to deliver end-to-end plans, including pricing, promotions and shopper insights for local consumers.

Qualifications

• Bachelor’s degree in any field (preferably with some business or marketing focus).
• 3-7 years of brand management, consulting or consumer journey design experience or similar, preferably from FMCG industry.
• Strong knowledge of the Malaysia market and local consumer understanding to develop brand equity and marketing strategies.
• Excellent forward-thinking, strategic and courageous leadership skills.
• Strong strategic and analytical thinking; able to connect multiple data points to generate new insights.
• Ability to drive innovation and brand growth.
• Strong communication and teamwork capabilities.

Responsibilities

• Define Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis.
• Lead brand building strategies, activities and initiative maximization across online and offline retailers.
• Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to design the right package and formula to win with local consumers.
• Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives.
• Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.).
• Craft promotion/pricing strategy and ATL and BTL marketing plans for your brand.

Skills

Brand management

Market knowledge (Malaysia)

Leadership

Strategic thinking

Analytical thinking

Innovation & growth

Communication & teamwork

Education

Bachelor’s degree

Job description

Procter & Gamble Malaysia seeks a Brand Manager to lead marketing and commercial plans for a billion-dollar brand in Malaysia. You will identify business opportunities and work with multi-functional teams to build cohesive plans.

Reporting to the Commercial Director, you will collaborate with Consumer Market Knowledge, Sales, Communications and Finance to deliver end-to-end plans, including pricing, promotions and shopper insights for local consumers.