Brand Experience & Social Strategy Leader

MAXIS Malaysia; Kampung Paya; On-site; MYR 180,000 - 320,000; Full time

Job summary

Maxis Malaysia is seeking a senior leader to design and execute the social media and brand experience strategy across online and offline touchpoints. You will drive brand relevance, preference and loyalty for Maxis and Hotlink while leading a team and collaborating with brand, product, customer service and corporate comms to deliver integrated campaigns.

You will monitor trends, manage budgets, measure KPIs and push innovation in experiential tech.

Qualifications

• Bachelor's degree required.
• 10+ years in social media marketing, brand management, or digital marketing with at least 5 years in a leadership role.
• Proven track record for large-scale brands, preferably tech & telco or fast-moving B2C.
• Deep understanding of platforms, trends, analytics tools and best practices.
• Strong leadership and stakeholder management skills.
• Proficiency in social media management platforms; hands-on content creation is a plus.
• Experience with crisis and reputation management on social media.
• Data-driven decision making with strategic business impact.
• Curiosity, creativity and passion for storytelling and brand building.

Responsibilities

• Develop and implement a comprehensive social and experiential strategy aligned with marketing objectives.
• Oversee creation and curation of brand content across platforms (IG, FB, Threads, X, TikTok, YouTube, LinkedIn).
• Lead a team of social, experiential and activation specialists and manage agencies.
• Define brand guidelines and tone across all touchpoints.
• Generate demand and brand preference via storyselling and shoppertainment strategies.
• Monitor trends, platforms and competitors; inform strategic pivots.
• Establish KPIs for social and brand initiatives; report insights for business impact.
• Collaborate with brand, marcomms, product, customer service, and corporate comms.
• Utilise social listening insights to inform content strategy.
• Manage budget and oversee influencer marketing initiatives.
• Lead crisis communication and protect brand reputation.
• Explore emerging tech to enhance customer interaction and brand experiences.

Skills

Leadership

Strategic thinking

Communication

Analytical skills

Storytelling

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Sprinklr

Sprout Social

Hootsuite

Google Analytics

Job description

Maxis Malaysia is seeking a senior leader to design and execute the social media and brand experience strategy across online and offline touchpoints. You will drive brand relevance, preference and loyalty for Maxis and Hotlink while leading a team and collaborating with brand, product, customer service and corporate comms to deliver integrated campaigns.

You will monitor trends, manage budgets, measure KPIs and push innovation in experiential tech.