Head of Marketing

Monkey's Canopy Resort; Kajang; On-site; MYR 180,000 - 300,000; Full time

Job summary

Monkey's Canopy Resort seeks a Head of Marketing to plan, execute, and monitor comprehensive marketing activities across all platforms, aiming to raise brand awareness, visitor traffic, revenue, and market share. The role oversees digital marketing, content, campaigns, partnerships, events, and customer communications to ensure consistent brand positioning.

The position requires leading marketing teams, managing budgets, and coordinating with operations, sales, and external agencies to optimize

Qualifications

• Executive level marketing leadership experience.
• Ability to develop and implement multi-channel marketing plans.
• Strong understanding of brand positioning and market trends.

Responsibilities

• Develop annual, quarterly, and monthly marketing plans.
• Oversee digital marketing, content creation, and social media campaigns.
• Manage partnerships, events, and CRM initiatives.
• Oversee campaigns and budget allocations.

Skills

Digital marketing

Brand management

Content creation

Campaign management

CRM

Social media strategy

Agency management

Budget management

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

The Head of Marketing is responsible for planning, executing, and monitoring all marketing activities for Monkeys Canopy and its associated attractions, with the objective of increasing brand awareness, visitor traffic, revenue, customer engagement, and market share. The role oversees digital marketing, content creation, promotional campaigns, partnerships, events, and customer communication while ensuring consistent brand positioning across all platforms.

Key Responsibilities

• Develop and execute annual, quarterly, and monthly marketing plans aligned with company objectives.
• Plan and manage marketing campaigns to drive visitor attendance and revenue growth.
• Identify market trends, customer behaviors, and competitive activities to improve marketing effectiveness.
• Recommend new marketing initiatives and promotional opportunities.

Brand Management

• Maintain and strengthen the Monkeys Canopy brand identity across all channels.
• Ensure brand consistency in all marketing materials, communications, and customer touchpoints.
• Monitor brand reputation and customer perception.
• Develop brand guidelines and ensure compliance across all attractions and departments.

Digital Marketing & Social Media

• Manage and liaise with outsourced marketing agencies for selected outlets.
• Manage all social media platforms including Facebook, Instagram, TikTok, YouTube, Xiaohongshu, LinkedIn, and emerging channels.
• Plan and execute content calendars and social media campaigns.
• Monitor engagement, reach, and conversion performance.
• Oversee digital advertising campaigns including Meta Ads, Google Ads, TikTok Ads, and other paid channels.
• Optimize digital campaigns to maximize return on investment (ROI).

Content Development

Lead the creation of marketing content including:

• Photography
• Videography
• Promotional videos
• Website content
• Press releases

Coordinate with designers, photographers, videographers, and external agencies.

Ensure all content aligns with brand objectives and campaign goals.

Campaign & Promotion Management

• Develop and execute seasonal campaigns, promotional activities, and special offers.
• Coordinate attraction launches, new product introductions, and event promotions.
• Evaluate campaign performance and provide recommendations for improvement.
• Manage marketing budgets allocated to campaigns and promotions.

Events & Activation

Plan and support:

• Public events
• Tournaments
• Festivals
• School programmes
• Corporate functions

Coordinate marketing support for attraction launches and special events.

Ensure effective event publicity and attendance generation.

Partnership Development

Build relationships with:

• Schools
• Universities
• Corporate organizations
• Tourism operators
• Hotels
• Influencers
• Media partners

Develop joint marketing campaigns and partnership opportunities.

Identify sponsorship and collaboration opportunities.

Customer Relationship Management (CRM)

Develop and manage customer databases.

Execute customer retention initiatives through:

• WhatsApp campaigns
• Loyalty programmes
• Membership campaigns

Analyze customer data to improve engagement and repeat visitation.

Website & Online Presence

Oversee website content updates and optimization.

Ensure accurate information is maintained across all digital platforms.

Improve website traffic, customer experience, and online conversion rates.

Work with vendors or internal teams to implement website enhancements.

Market Research & Analytics

Monitor market trends and competitor activities.

Analyze campaign performance and customer data.

Prepare monthly marketing reports and insights.

Utilize data-driven recommendations to improve marketing performance.

Budget Management

Prepare and manage marketing budgets.

Monitor spending against approved budgets.

Negotiate with vendors, agencies, and media partners.

Supervise marketing executives, coordinators, designers, or agencies where applicable.

Coordinate closely with Operations, Sales, Finance, HR, and Attraction Managers.

Foster teamwork and ensure marketing objectives are achieved.

Key Performance Indicators (KPIs)

• Brand & Awareness
• Social media growth rate
• Brand reach and impressions
• Media coverage generated
• Website traffic growth
• Monthly visitor attendance growth
• Campaign-generated ticket sales
• Video views and content reach
• Website conversion rate
• Return on Ad Spend (ROAS)
• Marketing-generated revenue
• Event attendance and revenue
• Partnership-generated sales
• Membership sign-ups
• Customer satisfaction scores