Marketing Executive

MS GOLD SDN BHD; Kuala Lumpur; On-site; MYR 56,000 - 100,000; Full time

Job summary

MS GOLD SDN BHD is seeking a dynamic Marketing Specialist to plan and execute online and offline campaigns, create compelling content, and manage social media.

You will optimize SEO/SEM, monitor performance, engage customers, and collaborate with teams to strengthen brand presence across channels.

Responsibilities

• Plan and execute online and offline marketing campaigns.
• Monitor campaign performance and provide actionable insights for optimization.
• Create compelling content for marketing materials, including brochures, social media posts, blogs, and website updates.
• Ensure consistency in brand messaging and visual identity across all channels.
• Manage social media platforms, including content scheduling, engagement, and analytics tracking.
• Optimize the company's website for SEO and monitor online traffic and performance metrics.
• Build strong relationships with customers through effective communication and engagement strategies.
• Manage customer feedback and work with relevant teams to enhance the overall customer experience.
• Plan, schedule, and manage posts across various platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Optimize social media profiles to drive engagement and build brand awareness.
• Develop and manage paid advertising campaigns on Google Ads, Meta Ads, and other platforms.
• Conduct keyword research and optimize website content to improve organic rankings.
• Design and execute email marketing campaigns, including newsletters, promotions, and drip campaigns.
• Analyze campaign performance and suggest improvements.
• Work with the web development team to ensure marketing designs are well-represented on the website.
• Manage and update the company’s social media accounts with relevant content.

Job description

Plan and execute online and offline marketing campaigns.

Monitor campaign performance and provide actionable insights for optimization.

Content Creation & Branding:

Create compelling content for marketing materials, including brochures, social media posts, blogs, and website updates.

Ensure consistency in brand messaging and visual identity across all channels.

Digital Marketing:

Manage social media platforms, including content scheduling, engagement, and analytics tracking.

Optimize the company's website for SEO and monitor online traffic and performance metrics.

Customer Engagement & Relationship Building:

Build strong relationships with customers through effective communication and engagement strategies.

Manage customer feedback and work with relevant teams to enhance the overall customer experience.

Social Media Marketing:

Plan, schedule, and manage posts across various platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).

Optimize social media profiles to drive engagement and build brand awareness.

Search Engine Marketing (SEM) & Optimization (SEO):

Develop and manage paid advertising campaigns on Google Ads, Meta Ads, and other platforms.

Conduct keyword research and optimize website content to improve organic rankings.

Email Marketing:

Design and execute email marketing campaigns, including newsletters, promotions, and drip campaigns.

Analyze campaign performance and suggest improvements.

Website & Analytics:

Work with the web development team to ensure marketing designs are well-represented on the website.

Manage and update the company’s social media accounts with relevant content.