Manager, Business Development & Marketing

JLG INVESTMENT HOLDINGS SDN BHD; Johor Bahru; On-site; MYR 30,000 - 60,000; Full time

Job summary

JLG INVESTMENT HOLDINGS SDN BHD is seeking a candidate to assist in developing and executing marketing strategies that align with business goals. The role includes supporting lead generation, client relationship building, and coordinating marketing events.

The ideal candidate will work closely with sales and marketing teams, reporting directly to the Chief Marketing Officer. Responsibilities include analyzing customer feedback and preparing performance updates. A collaborative spirit and organizational skills are essential for success in this role.

Responsibilities

• Assist in developing and executing comprehensive marketing strategies aligned with business goals.
• Coordinate with sales and marketing teams to align offers with market demand.
• Gather and analyze customer feedback to identify improvement areas.
• Report to the Chief Marketing Officer with updates on pipeline progress.
• Coordinate integrated marketing events and roadshows.

Job description

Responsibilities

1. Assist the Business Development & Sale (BDS) in developing and executing comprehensive marketing strategies aligned with business goals. Support identification of new business opportunities across key markets and sectors. Assist in lead generation, qualification, and tracking of prospective clients. Maintain and expand relationships with existing clients through follow-ups and personalized engagement. Prepare reports, presentations, and dashboards for executive leadership and board-level discussions.
2. Coordinate with the sales and marketing teams to align offers with market demand and customer feedback. Track sales metrics, follow up on opportunities, and maintain updates in CRM systems. Assist in planning and executing sales campaigns, promotions, and client outreach efforts. Provide administrative support for deal documentation, contracts, and reporting.
3. Gather and analyze customer feedback to identify improvement areas in products and services. Monitor and document customer journey interactions and flag service bottlenecks or issues. Support the execution of integrated marketing campaigns, including digital, events, and email marketing. Leverage customer data to assist in tailoring content and sales pitches to market segments. Help monitor marketing performance and report on lead conversion effectiveness.
4. Report to the Chief Marketing Officer (CMO) with regular updates on pipeline progress, client insights, and campaign alignment. Collaborate with sales, marketing, customer support and product teams to ensure unified business efforts. Prepare weekly/monthly performance summaries, including client feedback and key wins.
5. Coordinate integrated marketing events/roadshows across pillars for the Group. Work closely with creative and media agencies to manage timelines, budgets, and deliverables.