E-Commerce Lead

Guardian Malaysia; Selangor; On-site; MYR 180,000 - 300,000; Full time

Job summary

Guardian Malaysia is seeking a senior Digital Commerce lead to drive online sales across the company’s own websites, mobile app, and marketplace channels in Malaysia. You will develop strategies, manage budgets and forecasts, and lead omnichannel initiatives to enhance customer experience and optimise operations.

The role requires strong analytics, cross-functional leadership, and a track record in growing e-commerce revenue through CRM, promotions, and partnerships.

Qualifications

• Bachelor Degree and above
• 7-8 years of work experience in e-Commerce
• Expertise in website management, SEO, and digital analytics
• Strong understanding of online consumer behaviour and digital marketing trends
• Proficient in data analysis to drive data-driven decisions
• Ability to collaborate with cross-functional teams and lead a team
• Excellent project management and decision-making skills

Responsibilities

• Lead the overall digital commerce business across Own Website, Mobile App, Shopee, and TikTok Shop
• Develop and execute e-commerce strategies, budgets, sales forecasts, promotional calendars, and commercial initiatives
• Lead omnichannel initiatives to enhance customer experience and operational efficiency
• Oversee customer service operations online and in retail stores with KPI delivery
• Manage marketplace partnerships and third-party collaborations to drive growth
• Drive digital platform enhancements, UI/UX improvements, and new features
• Oversee digital content management, banners, landing pages, and campaigns
• Monitor sales, traffic, conversion, and campaign performance to optimise results
• Lead customer acquisition/retention via CRM, EDM, affiliates and loyalty programs
• Lead and develop the Digital Commerce team with cross-functional collaboration

Skills

E-commerce strategy

Omnichannel

Data analytics

Team leadership

CRM & loyalty

Digital marketing

Stakeholder management

UX/UI improvement

Budgeting

Education

Bachelor degree

Tools

Shopee Seller Center

TikTok Shop

Google Analytics

Job description

• Lead the overall digital commerce business across Own Website, Mobile App, Shopee, and TikTok Shop, driving sales growth, profitability, and customer experience.


• Develop and execute e-commerce strategies, budgets, sales forecasts, promotional calendars, and commercial initiatives to achieve business objectives.


• Lead omnichannel initiatives, including Click & Collect, Store Fulfilment, and digital transformation projects to enhance customer experience and operational efficiency.


• Oversee customer service operations across both online and retail stores, ensuring effective complaint resolution, service excellence, KPI achievement, and continuous process improvement.


• Manage marketplace partnerships, supplier relationships, and third-party collaborations to drive joint business plans, campaigns, and strategic growth opportunities.


• Drive digital platform enhancements, including system improvements, UI/UX optimisation, change requests, integrations, and new feature implementation.


• Oversee digital content management, including product information, online merchandising, banners, landing pages, and campaign assets to ensure brand consistency and commercial effectiveness.


• Monitor and analyse sales, traffic, conversion, campaign performance, customer insights, and market trends to identify opportunities and optimise business performance.


• Lead customer acquisition and retention initiatives through CRM, EDM, affiliate marketing, loyalty programmes, and strategic partnerships.


• Lead, coach, and develop the Digital Commerce team while collaborating with Commercial, Marketing, Operations, IT, Finance, Supply Chain, and Retail Operations to deliver business objectives

Requirements

• Bachelor Degree and above


• Preferably 7-8 years of work experience in e-Commerce


• Expertise in website management, search engine optimisation (SEO), and digital analytics


• Strong understanding of online consumer behaviour, customer journey, and digital marketing trends


• Proficient in data analysis and interpretation to drive data-driven decisions


• Ability to work collaboratively with cross-functional teams and lead a team of e-commerce professionals


• Excellent project management, problem-solving, and decision-making skill