Head of Brand

Bell Ward Malaysia; Selangor; On-site; MYR 300,000 - 500,000; Full time

Job summary

Bell Ward Malaysia is seeking a commercially driven Head of Brand and Communications to lead the next phase of brand and business growth. This senior role blends consumer insight with brand storytelling, retail activation and digital engagement, steering a large marketing team in a fast-paced environment.

You will own end-to-end marketing strategy across brand, product innovation, promotions, pricing, and customer lifecycle, while collaborating with operations, finance and product teams to align

Qualifications

• Bachelor’s Degree in Marketing or equivalent.
• Minimum ten (10) years of progressive marketing experience, ideally within food retail, FMCG, consumer, hospitality, retail, or highly consumer-centric industries.
• Strong exposure to consumer-led portfolio and brand management within complex, fast-moving businesses.

Responsibilities

• Lead the overall marketing agenda across brand, product innovation, promotions, pricing, and customer growth.
• Drive commercially effective campaigns that unlock demand and accelerate revenue growth across stores and ordering platforms.
• Own product portfolio strategy, including role matrix management by channel, segment, profitability, and strategic priorities.
• Partner closely with operations, finance, product, and commercial teams to align marketing initiatives with business objectives.
• Lead integrated brand and campaign development across ATL, BTL, digital, CRM, social, retail, and media channels.

Job description

We are partnering with a leading and fast-growing food retail brand to appoint a commercially driven and creatively strong Head of Brand and Communications to lead the next phase of brand and business growth.

This is a senior leadership role for someone who thrives at the intersection of consumer insight, commercial performance, brand storytelling, retail activation, and digital customer engagement. The successful candidate will lead end-to-end marketing strategy across brand, product innovation, promotions, customer lifecycle, retail channels, and digital touchpoints while managing and inspiring a sizable marketing team in a fast-paced environment.

Job Responsibilities

• Lead the overall marketing agenda across brand, product innovation, promotions, pricing, and customer growth.
• Drive commercially effective campaigns that unlock demand and accelerate revenue growth across stores and ordering platforms.
• Develop and execute pricing and promotional strategies grounded in consumer behavior and commercial analytics.
• Own product portfolio strategy, including role matrix management by channel, segment, profitability, and strategic priorities.
• Partner closely with operations, finance, product, and commercial teams to align marketing initiatives with business objectives.
• Lead consumer and market insight initiatives to identify growth opportunities, whitespace, and evolving customer behaviors.
• Build clear customer segmentation and value propositions that support long-term brand growth.
• Translate strategic insights into practical execution tactics that drive immediate commercial impact.
• Continuously monitor market trends, competition, and retail dynamics to sharpen brand competitiveness.
• Steward and evolve the brand identity, positioning, and overall brand world.
• Lead integrated brand and campaign development across ATL, BTL, digital, CRM, social, retail, and media channels.
• Manage and collaborate with creative, media, and strategic agency partners to deliver high-quality, culturally relevant work.
• Drive innovative and culturally in-tune campaigns that strengthen brand love and customer engagement.
• Ensure creative excellence while balancing speed, agility, and commercial effectiveness.
• Develop marketing strategies across physical stores, third-party platforms, and owned digital channels.
• Drive local retail activations and channel-specific growth initiatives.
• Stay closely connected to on-ground retail dynamics and customer experiences to identify tactical opportunities.
• Lead customer engagement strategies across owned digital platforms and customer touchpoints.
• Partner with digital and technology teams to strengthen digital ecosystem capabilities and customer journeys.
• Improve customer acquisition, retention, engagement, and lifetime value through data-informed marketing initiatives.
• Develop and optimize loyalty, rewards, and CRM strategies to strengthen customer retention and frequency.
• Build lifecycle marketing programs that improve repeat purchase behavior and deepen customer relationships.
• Lead, mentor, and inspire a sizable marketing organization.
• Foster a high-performance, collaborative, agile, and growth-oriented culture.
• Balance strategic leadership with hands-on execution in a highly dynamic environment.
• Champion creativity, resilience, empathy, and accountability across the team.

Job Requirements

• Bachelor’s Degree in Marketing or equivalent.
• Minimum ten (10) years of progressive marketing experience, ideally within food retail, FMCG, consumer, hospitality, retail, or highly consumer-centric industries.
• Strong exposure to consumer-led portfolio and brand management within complex, fast-moving businesses.
• Proven experience managing strong consumer brands and driving sustained brand growth.
• Strong commercial acumen with hands-on experience in pricing, promotions, product strategy, and performance analytics.
• Deep understanding of integrated marketing communications, brand building, and retail activation.
• Experience working with leading creative and media agencies.
• Strong understanding of digital ecosystems, customer journeys, CRM, and loyalty programs.
• Entrepreneurial mindset with strong commercial instincts and creative problem-solving ability.
• Culturally aware, trend-sensitive, and highly attuned to evolving consumer behavior.
• Agile, resilient, and comfortable operating in a fast-paced, high-growth environment.
• Strong people leadership capabilities with the maturity and presence to lead large cross-functional teams.