Head – International Marketing Department

HELP University; Shah Alam; Vor Ort; MYR 180.000 - 260.000; Vollzeit

Zusammenfassung

HELP University seeks aSenior IMD Leader to partner with the Chief IMD Officer in shaping strategies that transform operations, strengthen processes, and boost international student recruitment. The role leads a team, drives performance, and aligns activities with departmental goals across CRM, analytics and stakeholder engagement.

You will develop cross-functional plans, monitor KPIs, and oversee agent networks while fostering a performance-driven culture in a dynamic global education

Qualifikationen

• Master's degree in Marketing, Business or related discipline.
• 6–8 years of international marketing experience in the education sector.

Aufgaben

• A. Strategic Planning and Operational Transformation: Collaborate with the Chief IMD Officer to develop strategies transforming the IMD's operations; Review workflows, systems, processes and staff roles to identify gaps and inefficiencies; Develop departmental action plans, performance frameworks and SOPs to strengthen accountability; Improve CRM usage, recruitment funnel reporting, lead management and application processes; Translate strategies into measurable objectives, timelines and KPIs.
• B. Departmental Leadership and Performance Management: Lead and coordinate Managers and Executives to align with objectives; Set and review individual and team KPIs for accountability; Provide guidance to managers to improve performance; Review recruitment performance and address gaps; Promote a performance-driven, collaborative culture.
• C. International Recruitment Strategy and Market Development: Develop recruitment strategies by country/region/channel; Identify growth opportunities and evaluate market potential; Oversee marketing campaigns, events and agent development; Review recruitment channels, agent performance and spend; Monitor market trends to support decisions.
• D. Agent and Stakeholder Management: Oversee agent recruitment, engagement and performance reviews; Ensure targets and incentive structures; Address agent concerns and coordinate with internal departments; Collaborate with internal stakeholders to improve recruitment experience.
• E. CRM, Reporting and Operational Governance: Oversee CRM effectiveness and capture leads; Ensure timely reporting of funnel performance and enrollments; Review data quality and compliance; Identify automation opportunities; Report progress to the Chief IMD Officer.
• F. Staff Development and Continuous Improvement: Assess staff capabilities and training needs; Coach Managers and Executives to strengthen competencies; Encourage cross-functional collaboration and knowledge sharing; Ensure staff understand roles, KPIs and performance standards.

Kenntnisse

International marketing experience

Ausbildung

Master's degree in Marketing or Business

Jobbeschreibung

Primary Purpose

To work closely with the Chief IMD Officer in developing and implementing strategies to transform and improve the overall operational structure, processes, systems and performance of the International Marketing Department. The role is responsible for translating strategic objectives into actionable plans, leading the team, strengthening operational efficiency and driving international student recruitment growth.

Main Responsibilities:

A. Strategic Planning and Operational Transformation

1. Work with the Chief IMD Officer to develop and implement strategies aimed at transforming and improving the overall operational structure and effectiveness of IMD.
2. Review existing workflows, systems, processes and staff responsibilities to identify operational gaps, inefficiencies and opportunities for improvement.
3. Develop and implement departmental action plans, performance frameworks and standard operating procedures to strengthen accountability and productivity.
4. Drive improvements in CRM utilisation, recruitment funnel reporting, lead management, application processes and performance monitoring.
5. Translate departmental strategies into measurable objectives, timelines and KPIs, and monitor implementation progress.

B. Departmental Leadership and Performance Management

1. Lead, supervise and coordinate the work of all Managers and Executives to ensure alignment with departmental objectives.
2. Establish, monitor and review individual and departmental KPIs, ensuring that every staff member is accountable for their assigned targets and responsibilities.
3. Provide direction, guidance and support to Managers and Executives to improve performance and operational effectiveness.
4. Review recruitment performance, identify gaps and implement corrective measures where necessary.
5. Promote a performance-driven, collaborative and accountable working culture.

C. International Recruitment Strategy and Market Development

1. Work with the Chief IMD Officer to develop international student recruitment strategies by country, region, recruitment channel and agent network.
2. Identify growth opportunities, evaluate market potential and recommend effective recruitment initiatives.
3. Oversee the development and implementation of marketing campaigns, recruitment events, school engagement and agent development activities.
4. Review the effectiveness of recruitment channels, agent performance, marketing expenditure and conversion outcomes.
5. Monitor market developments, competitor activities and student recruitment trends to support strategic decision-making.

D. Agent and Stakeholder Management

1. Oversee agent recruitment, appointment, engagement, performance monitoring and relationship management.
2. Ensure appropriate agent targets, commission structures, incentives and performance review mechanisms are implemented in accordance with approved policies.
3. Manage significant agent concerns and coordinate with relevant internal departments to resolve operational issues.
4. Strengthen collaboration with internal stakeholders to improve the overall international student recruitment and application experience.

E. CRM, Reporting and Operational Governance

1. Oversee the effectiveness of CRM systems and ensure all leads from online and offline sources are captured, tracked and managed appropriately.
2. Ensure accurate and timely reporting of recruitment funnel performance, including leads, applications, offers, acceptances, enrolments and conversion rates.
3. Review data quality, reporting standards and operational compliance across the department.
4. Identify opportunities to automate, streamline and standardise administrative processes.
5. Report progress, operational challenges, performance gaps and recommendations to the Chief IMD Officer.

F. Staff Development and Continuous Improvement

1. Assess staff capabilities, workload distribution and training requirements.
2. Coach and develop Managers and Executives to strengthen their professional and operational competencies.
3. Encourage cross-functional collaboration, knowledge sharing and continuous improvement.
4. Ensure staff understand their respective responsibilities, KPIs and expected performance standards.

Preferred Qualification, Experience And Job Competencies

Minimum Academic Qualifications

Candidates must possess at least a Master's Degree in Marketing, Business or a related discipline.

Experience

At least 6 to 8 years working experience in international marketing in education industry is required for this position.

Core Competencies

Ability to manage multiple projects, both tactical and strategic to meet time and budgetary deadlines.
Energetic and able to work long hours and on weekends.
Ability to thrive in a fast-paced environment and able to work under pressure.
Excellent interpersonal skills at all levels with good communications skills in English.
Proficiency in Bahasa and/or dialects or languages will be an added advantage.