Executive – International Marketing Department

HELP University; Shah Alam; On-site; MYR 60,000 - 90,000; Full time

Job summary

HELP University in Malaysia is seeking an Executive to drive international student recruitment, marketing and CRM activities under supervision. You will manage lead generation, follow-ups, applications and enrolments, and contribute to departmental targets.

You will also support agent and school visits, participate in education fairs, and help coordinate events, including budgets, materials and post-event reporting. Strong English communication and teamwork are essential.

Qualifications

• Bachelor's Degree in Marketing, Business or related discipline.
• 2–3 years of international marketing experience in education industry.
• Excellent interpersonal skills with strong English communication; Bahasa knowledge is a plus.

Responsibilities

• Execute recruitment and marketing activities for designated markets and channels.
• Achieve KPIs and targets including leads, applications and enrolments.
• Manage CRM leads, update status and recruitment outcomes.
• Support agent visits, education fairs and recruitment events.
• Prepare event proposals, budgets and post-event reports.

Skills

Interpersonal skills

English communication

Teamwork

Time management

Education

Bachelor's Degree in Marketing or Business

Job description

Primary Purpose

To execute assigned international student recruitment, sales and marketing activities and administrative duties under the guidance of the Manager or Head of Department. The Executive is accountable for individual KPIs and assigned deliverables, with appropriate supervision and guidance to ensure accuracy, productivity and effective implementation of departmental plans.

Main Duties And Responsibilities:

A. Individual Recruitment and Sales & Marketing Responsibilities

1. Execute assigned recruitment and marketing activities for designated markets, countries, agents or recruitment channels.
2. Take direct responsibility for achieving individual KPIs and assigned targets, including lead generation, student follow-ups, applications and enrolments, as applicable.
3. Respond to prospective student and agent enquiries, provide accurate information and follow up on outstanding matters.
4. Support student recruitment through proactive communication, lead nurturing and coordination of application-related enquiries.
5. Maintain records of individual performance and provide regular updates to the supervising Manager or Head of Department.

B. CRM and Lead Management

1. Enter all leads generated through online and offline channels into the CRM system accurately and promptly.
2. Update lead status, communication history, follow-up actions and recruitment outcomes.
3. Ensure leads generated from events, agent referrals and other recruitment activities are properly recorded.
4. Follow up with prospective students according to assigned procedures and timelines.
5. Report incomplete records, outstanding leads, system issues and other operational concerns to the supervisor.

C. Agent and Recruitment Activity Support

1. Assist with agent communication, student recruitment follow-ups and the distribution of programme information.
2. Support agent visits, school visits, education fairs, exhibitions and other recruitment activities.
3. Assist in monitoring agent activity and maintaining updated agent records.
4. Escalate complex enquiries, complaints and matters requiring approval or intervention.
5. Gather relevant market information and report recruitment opportunities or concerns to the supervising Manager.

D. Marketing Events and Administration

1. Assist in preparing event proposals, schedules, budgets and supporting documentation.
2. Support the execution of marketing campaigns, recruitment events and promotional activities.
3. Coordinate assigned event logistics, including promotional materials, brochures, e-brochures, buntings, luggage and air tickets, where applicable.
4. Record event-generated leads and follow-up activities in the CRM system.
5. Assist in preparing post-event reports, compiling recruitment data and maintaining proper documentation.

E. Reporting, Teamwork and Professional Development

1. Complete assigned tasks and administrative duties within the stipulated timelines and required standards.
2. Attend departmental meetings and provide updates on assigned recruitment activities, leads and operational matters.
3. Follow established procedures, work instructions and reporting requirements.
4. Seek guidance when handling unfamiliar tasks or matters beyond the assigned authority.
5. Develop knowledge of international recruitment markets, programme offerings, entry requirements, CRM processes and departmental operational procedures.

Preferred Qualification, Experience And Job Competencies

Minimum Academic Qualification

1. Candidates must possess at least a Bachelor's Degree in Marketing, Business or a related discipline.

Experience

1. At least 2 to 3 years working experience in international marketing in education industry is required for this position

Core Competencies

1. Energetic and able to work long hours and on weekends.
2. Ability to thrive in a fast-paced environment and able to work under pressure.
3. Excellent interpersonal skills at all levels with good communications skills in English.
4. Proficiency in Bahasa and/or dialects or languages will be an added advantage.