Global IMD Lead: Growth, Strategy & Operations

HELP University; Shah Alam; On-site; MYR 180,000 - 260,000; Full time

Job summary

HELP University seeks aSenior IMD Leader to partner with the Chief IMD Officer in shaping strategies that transform operations, strengthen processes, and boost international student recruitment. The role leads a team, drives performance, and aligns activities with departmental goals across CRM, analytics and stakeholder engagement.

You will develop cross-functional plans, monitor KPIs, and oversee agent networks while fostering a performance-driven culture in a dynamic global education

Qualifications

• Master's degree in Marketing, Business or related discipline.
• 6–8 years of international marketing experience in the education sector.

Responsibilities

• A. Strategic Planning and Operational Transformation: Collaborate with the Chief IMD Officer to develop strategies transforming the IMD's operations; Review workflows, systems, processes and staff roles to identify gaps and inefficiencies; Develop departmental action plans, performance frameworks and SOPs to strengthen accountability; Improve CRM usage, recruitment funnel reporting, lead management and application processes; Translate strategies into measurable objectives, timelines and KPIs.
• B. Departmental Leadership and Performance Management: Lead and coordinate Managers and Executives to align with objectives; Set and review individual and team KPIs for accountability; Provide guidance to managers to improve performance; Review recruitment performance and address gaps; Promote a performance-driven, collaborative culture.
• C. International Recruitment Strategy and Market Development: Develop recruitment strategies by country/region/channel; Identify growth opportunities and evaluate market potential; Oversee marketing campaigns, events and agent development; Review recruitment channels, agent performance and spend; Monitor market trends to support decisions.
• D. Agent and Stakeholder Management: Oversee agent recruitment, engagement and performance reviews; Ensure targets and incentive structures; Address agent concerns and coordinate with internal departments; Collaborate with internal stakeholders to improve recruitment experience.
• E. CRM, Reporting and Operational Governance: Oversee CRM effectiveness and capture leads; Ensure timely reporting of funnel performance and enrollments; Review data quality and compliance; Identify automation opportunities; Report progress to the Chief IMD Officer.
• F. Staff Development and Continuous Improvement: Assess staff capabilities and training needs; Coach Managers and Executives to strengthen competencies; Encourage cross-functional collaboration and knowledge sharing; Ensure staff understand roles, KPIs and performance standards.

Skills

International marketing experience

Education

Master's degree in Marketing or Business

Job description

HELP University seeks aSenior IMD Leader to partner with the Chief IMD Officer in shaping strategies that transform operations, strengthen processes, and boost international student recruitment. The role leads a team, drives performance, and aligns activities with departmental goals across CRM, analytics and stakeholder engagement.

You will develop cross-functional plans, monitor KPIs, and oversee agent networks while fostering a performance-driven culture in a dynamic global education