Head, Digital Communication

TNG Digital Sdn Bhd; Kuala Lumpur; On-site; MYR 240,000 - 420,000; Full time

Job summary

TNG Digital Sdn Bhd is seeking a senior social media leader in Kuala Lumpur to drive strategy across all official channels and related communities. You will oversee content planning, publishing, and engagement, ensuring consistency with campaigns and brand voice.

You will manage a social calendar, collaborate with marketing, brand, and customer service teams, and mentor a high-performing team to turn followers into advocates. Strong regulatory or fintech familiarity is a plus.

Qualifications

• 8–10 years of experience in social media strategy and operations.
• 3+ years in a leadership or senior manager role.
• Proven portfolio managing and growing brand social channels across Facebook, Instagram, TikTok, YouTube, X, Reddit, and more.
• Ability to translate data into insights and refine strategy and content.

Responsibilities

• Lead the strategy and execution of official social media channels, including content planning and publishing.
• Oversee broader social touchpoints, including partner platforms and online communities.
• Manage social content calendar aligned with campaigns and moments.
• Guide creation of social-first content tailored for each platform.
• Mentor and lead a high-performing social team with clear goals.

Skills

Social media strategy

Leadership

Brand social channels management

Content development & engagement

Social listening & analytics

Cross-functional collaboration

Communication

Agile teamwork

Education

Bachelor's degree in Marketing/Communications

Tools

Social media management tools

Analytics tools

Creator partnerships tools

Job description

# Head, *Digital Communication*Kuala Lumpur, MalaysiaPermanent#### Duties & Responsibilities* Lead the strategy and execution of our official social media channels, including content planning, publishing, and community engagement* Oversee broader social touchpoints, including indirect channels, partner platforms, and online communities where our brand is being discussed* Manage the social media content calendar, ensuring alignment with campaigns, key moments, and audience interests* Guide the creation of social-first content that’s timely, relatable, and tailored for each platform* Supervise day-to-day operations, including post scheduling, comment moderation, real-time engagement, and reactive content* Identify high-impact opportunities to amplify content organically, leveraging creators, communities, and digital advocates* Establish processes for social listening, sentiment tracking, and performance reporting to inform strategic decisions* Collaborate with marketing, brand, communications, and customer service teams to ensure consistency in messaging and coordination across channels* Uphold brand tone, integrity, and compliance across all social expressions—direct and indirect* Mentor and lead a high-performing social team with clear goals, feedback, and growth pathsLead initiatives that turn users into loyal fans, and loyal fans into proud advocates* The duties and responsibilities of the Employee outlined herein may be subject to change and the Employee may be required to perform additional tasks as deemed necessary by the Company.#### Requirements* 8–10 years of experience in social media strategy and operations, with 3+ years in a leadership or senior manager role* Strong portfolio of managing and growing brand social channels across Facebook, Instagram, TikTok, XiaoHongShui, YouTube, X (Twitter), Reddit, Lowyat Forum etc.* Demonstrated ability to influence online narratives through both owned and earned channels* Experience developing content that drives engagement, reach, and brand sentiment* Familiarity with organic amplification tactics including creator content, partnerships, and community engagement* Solid command of social media tools for publishing, listening, and analytics* Able to translate data into insights and use them to refine strategy and content* Collaborative and agile, with experience working across departments and managing multiple priorities* Excellent written and verbal communication skills* Nice to have: Experience in high-trust or regulated industries such as fintech, telco, or government-related platforms