Associate, Brand Advocacy

TNG Digital Sdn Bhd; Kuala Lumpur; On-site; MYR 36,000 - 60,000; Full time

Job summary

TNG Digital Sdn Bhd is seeking an Associate, Brand Advocacy in Kuala Lumpur to help recruit seeders and manage relationships across popular platforms. You will maintain a seeders database, coordinate posting schedules, and support content narrative development.

The role requires 1–2 years in social media or influencer coordination, a Diploma or Degree in communications or marketing, and strong English plus Mandarin and/or Bahasa Malaysia.

Qualifications

• Diploma or degree in communications, marketing, media or related field.
• 1–2 years experience in social media or influencer coordination.
• Proficient in English and Mandarin and/or Bahasa Malaysia.
• Able to coordinate multiple people and tasks.

Responsibilities

• Help recruit and onboard seeders across social media platforms and online communities.
• Maintain and update a database of active seeders, including their performance and availability.
• Coordinate daily and weekly seeding tasks, ensuring seeders post on time and follow key messaging.
• Support the development and upkeep of a content narrative bank for seeders to use.
• Assist in planning monthly content calendars for seeding based on brand priorities and trending issues.
• Monitor social media for brand mentions, misinformation, or rising issues, and flag to the team for further action.
• Compile and prepare basic seeding reports, tracking output, reach, and other agreed metrics.

Skills

Seed recruitment

Influencer coordination

Community engagement

Social media strategy

Content calendar planning

Education

Diploma or Degree in Communications, Marketing, Media

Tools

MS Excel

Job description

# Associate, *Brand Advocacy*Kuala Lumpur, MalaysiaPermanent#### Duties & Responsibilities* Help recruit and onboard seeders across different social media platforms and online communities.* Maintain and update a database of active seeders, including their performance and availability.* Coordinate daily and weekly seeding tasks, ensuring seeders post on time and follow key messaging.* Support the development and upkeep of a content narrative bank for seeders to use.* Assist in planning monthly content calendars for seeding based on brand priorities and trending issues.* Monitor social media for brand mentions, misinformation, or rising issues, and flag to the team for further action.* Compile and prepare basic seeding reports, tracking output, reach, and other agreed metrics.#### Requirements* Diploma or Degree in Communications, Marketing, Media, or a related field.* 1–2 years experience in social media, influencer coordination, or community engagement.* Familiar with how people interact on platforms like Xiaohongshu, Facebook, Twitter (X), TikTok, Instagram, and forums.* Good written and spoken English, Mandarin and/or Bahasa Malaysia.* Organised, responsible, and able to coordinate multiple people and tasks.* Comfortable working with spreadsheets, simple reporting tools, and fast-moving online trends.* Bonus if experienced in seeding, moderation, or managing online communities.