Assistant Manager, Social Media

TNG Digital Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

TNG Digital Sdn Bhd is seeking an Assistant Manager, Social Media in Kuala Lumpur to develop and execute a dynamic social media strategy across multiple platforms. You will create engaging content, shoot and edit videos, and monitor performance to drive brand awareness and user engagement.

The role requires strong English and Mandarin, with BM proficiency as an asset, and proven experience in community management, copywriting, and blogging.

Qualifications

• Excellent written and spoken English and Mandarin with impeccable spelling, grammar, and punctuation.
• Proficiency in written and spoken Bahasa Malaysia (BM) is an added advantage.
• Prior experience with online community management, copywriting, and/or blogging will be advantageous.
• Highly creative, team player, results-achiever and able to work in a multicultural environment.
• Excellent knowledge of TikTok, Xiao Hong Shu, YouTube, Instagram, Facebook and other platforms and their performance metrics.

Responsibilities

• Assist in developing and implementing social media strategy aligned with brand direction.
• Create highly engaging social media posts, including static, interactive, and video content.
• Shoot and edit videos for social media.
• Schedule posts according to the master calendar.
• Prepare monthly and campaign social media reports and analyze content performance.

Skills

English

Mandarin

Bahasa Malaysia

Community management

Copywriting

Blogging

Social media analytics

Video production

Tools

TikTok

Xiao Hong Shu

YouTube

Instagram

Facebook

Job description

# Assistant Manager, *Social Media*Kuala Lumpur, MalaysiaPermanent#### Duties & Responsibilities* To assist in developing and implementing social media strategy that is aligned with the brand direction* Develop highly engaging social media posts including static and interactive content, as well as videos* Shoot and edit videos for social media* Adapt, repurpose, and distribute content in a multi-channel environment* To schedule social posts according to the social master calendar* To prepare monthly and campaign social media reports in a timely manner* To track social performance and analyse the effectiveness of content according to the platform* Collaborate with internal stakeholders and other departments to drive education and usage of the products through social media* Recommend and optimise social media content for business units to improve audience engagement* To conduct market research and to analyse competitors’ social activities* Stay up to date with the latest social media best practices and identify the latest social media trends/technologies* Ideate and plan for campaigns that are aligned with the brand and marketing objectives.* Produce high-quality content in a variety of mediums for social media at scale and with a flair for our audience* Actively tracking and monitoring of all social media platforms, including monitoring conversations/buzz on topics related to the brand and industry* Manage administrative tasks for relevant projects or events#### Requirements* MUST HAVE: Excellent written and spoken English and Mandarin with impeccable spelling, grammar, and punctuation* Proficiency in written and spoken BM is an added advantage* Prior experience with online community management, copywriting, and/or blogging will be advantageous* Highly creative, team player, results-achiever and can work in a multicultural environment* Excellent knowledge of TikTok, Xiao Hong Shu, YouTube, Instagram, Facebook, and other social media platforms and their respective performance metrics* Follow through with projects, tasks, and jobs given* Ability to multitasks and maintain deadlines using good time management and organisation skills* Passionate in social media* Good business mindset and communication skills, understanding human behaviour and how online activity impacts the business* Self-motivated, proactive, team-spirited, strong interpersonal skills* Responsible and dependable* High level of computer literacy