Social Media Manager

Agensi Pekerjaan & Perundingcara Bright Prospect Sdn Bhd; Petaling Jaya; On-site; MYR 67,000 - 112,000; Full time

Job summary

Agensi Pekerjaan & Perundingcara Bright Prospect Sdn Bhd is seeking a seasoned Social Media Manager to craft engaging content for the Malaysian market and oversee end-to-end social media operations across major platforms. The role focuses on local insights, trend-driven ideas, and content consistency.

You will plan paid campaigns across Meta, TikTok, Threads and XiaoHongShu, manage agencies, and drive growth, engagement, and measurable business outcomes such as app installs and orders.

Qualifications

• 5–7 years of experience in social media management or content creation.
• At least 2 years managing social media channels for a consumer brand at scale, preferably within the F&B, retail, or beauty industries.
• Proven ability to conceptualise and develop original content ideas, with demonstrable examples of self-initiated campaigns or content that achieved strong engagement or performance.
• Strong understanding of performance marketing fundamentals, including campaign objectives, audience targeting, attribution, and key performance metrics such as CPA, CPI, and CPM.
• Experience working with or within a social media agency, with the ability to critically evaluate creative concepts and content quality rather than simply coordinate execution.
• Strong understanding of the Malaysian consumer market, including local humour, emerging trends, festive calendars, and regional differences between Klang Valley and outstation audiences.

Responsibilities

• Develop original, engaging social media content ideas tailored to the Malaysian market, leveraging relevant trends and local consumer insights.
• Localise regional and global campaign assets while identifying opportunities for locally developed creative content.
• Lead end-to-end social media management across platforms, including content planning, publishing, calendar management, and brand governance.
• Develop and maintain content guidelines, asset libraries, and brand tone of voice to ensure consistency across channels.
• Plan, execute, and optimise paid social campaigns across Meta, TikTok, Threads & XiaoHongShu including audience targeting, budget allocation, A/B testing, and performance tracking.
• Manage social media agencies by developing briefs, evaluating creative output, monitoring deliverables, and reviewing performance against KPIs.
• Drive audience growth, improve engagement quality, and monitor competitor activities and market trends to support campaign planning.
• Ensure social campaigns contribute to commercial objectives such as app installations, voucher redemptions, and orders through effective tracking and attribution.
• Oversee community management standards, campaign contests, platform compliance, and timely escalation of customer feedback or potential issues.
• Prepare monthly performance reports covering audience growth, engagement, content effectiveness, paid media efficiency, campaign results, and budget utilisation.

Job description

Develop original, engaging social media content ideas tailored to the Malaysian market, leveraging relevant trends and local consumer insights.

Localise regional and global campaign assets while identifying opportunities for locally developed creative content.

Lead end-to-end social media management across platforms, including content planning, publishing, calendar management, and brand governance.

Develop and maintain content guidelines, asset libraries, and brand tone of voice to ensure consistency across channels.

Plan, execute, and optimise paid social campaigns across Meta, TikTok,Threads & XiaoHongShu including audience targeting, budget allocation, A/B testing, and performance tracking.

Manage social media agencies by developing briefs, evaluating creative output, monitoring deliverables, and reviewing performance against KPIs.

Drive audience growth, improve engagement quality, and monitor competitor activities and market trends to support campaign planning.

Ensure social campaigns contribute to commercial objectives such as app installations, voucher redemptions, and orders through effective tracking and attribution.

Oversee community management standards, campaign contests, platform compliance, and timely escalation of customer feedback or potential issues.

Prepare monthly performance reports covering audience growth, engagement, content effectiveness, paid media efficiency, campaign results, and budget utilisation.

Job Requirements:

5–7 years of experience in social media management or content creation, including at least 2 years managing social media channels for a consumer brand at scale, preferably within the F&B, retail, or beauty industries.

Proven ability to conceptualise and develop original content ideas, with demonstrable examples of self-initiated campaigns or content that achieved strong engagement or performance.

Strong understanding of performance marketing fundamentals, including campaign objectives, audience targeting, attribution, and key performance metrics such as CPA, CPI, and CPM.

Experience working with or within a social media agency, with the ability to critically evaluate creative concepts and content quality rather than simply coordinate execution.

Strong understanding of the Malaysian consumer market, including local humour, emerging trends, festive calendars, and regional differences between Klang Valley and outstation audiences.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Social Media Manager?
• Which of the following types of qualifications do you have?
• How much notice are you required to give your current employer?