GTM Strategist: AI, Cloud & Growth Leader

PointStar; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

PointStar is seeking a Market Development Specialist to drive go-to-market strategies for Google Cloud solutions in Malaysia. The role welcomes Junior and Mid-Seniority candidates and acts as the bridge between technology excellence and market needs, delivering high-quality leads and strong brand authority.

You will execute GTM plans, support digital campaigns, create compelling content, and collaborate with sales to address real-world challenges.

Qualifications

• Bachelor's degree in Marketing, Business, Information Technology, or related field.
• Junior: 0–2 years in B2B marketing, cloud tech, or AI.
• Mid-Seniority: 3–5 years in B2B marketing, GTM strategy, or lead generation.

Responsibilities

• GTM execution with data-driven, segment-specific messaging.
• Support digital marketing campaigns (SEO/SEM, Google Ads).
• Develop white papers, case studies, and webinars for Google Cloud and AI solutions.
• Collaborate with sales/pre-sales to align marketing with technical challenges.
• Use Analytics and CRM tools to track campaigns and user behavior.
• Stay aligned with Google Cloud Partner programs and co-marketing opportunities.

Skills

GTM strategy

Digital marketing

Communication

Content & messaging

Education

Bachelor's degree in Marketing, Business, IT, or related field

Tools

HubSpot

Salesforce

Job description

PointStar is seeking a Market Development Specialist to drive go-to-market strategies for Google Cloud solutions in Malaysia. The role welcomes Junior and Mid-Seniority candidates and acts as the bridge between technology excellence and market needs, delivering high-quality leads and strong brand authority.

You will execute GTM plans, support digital campaigns, create compelling content, and collaborate with sales to address real-world challenges.