GTM & Campaign Coordinator

Astro; Kuala Lumpur; On-site; MYR 90,000 - 140,000; Full time

Job summary

Astro Malaysia is seeking a results-driven GTM Planning & Execution professional to shape go-to-market strategies for new products, promotions, and campaigns. You will translate propositions into requirements, coordinate launch readiness across teams, and manage campaign materials, pricing, and communications.

Close collaboration with Sales, Marketing, Digital, and Customer Service is essential. This role emphasizes performance tracking, market intelligence, and stakeholder coordination to

Qualifications

• Strong proficiency in Excel, PowerPoint and data analysis for performance tracking.
• Experience translating product propositions into GTM requirements and timelines.
• Ability to coordinate cross-functional launch readiness across departments.

Responsibilities

• GTM Planning & Execution: Develop and execute GTM plans for new products, promotions, campaigns, and business initiatives.
• Campaign & Promotion Management: Coordinate prepaid campaigns and promotional activities across customer touchpoints; ensure pricing, eligibility, and communications are correct.
• Channel & Sales Readiness: Work with Sales, Distribution, Marketing, Digital and Customer Service to prepare channels for launches.
• Commercial Performance Tracking: Track launches and campaigns against targets; provide regular performance updates and insights.
• Market & Competitor Intelligence: Monitor competitor propositions and market developments to inform GTM strategy.
• Stakeholder & Project Coordination: Coordinate with Product, Marketing, Sales, Digital, Operations, Finance and Agencies; maintain clear deliverables and timelines.

Skills

GTM planning

Campaign management

Stakeholder management

Excel

PowerPoint

CRM platforms

Data analysis

Communication

Tools

MoEngage

Push notifications

Job description

Astro Malaysia is seeking a results-driven GTM Planning & Execution professional to shape go-to-market strategies for new products, promotions, and campaigns. You will translate propositions into requirements, coordinate launch readiness across teams, and manage campaign materials, pricing, and communications.

Close collaboration with Sales, Marketing, Digital, and Customer Service is essential. This role emphasizes performance tracking, market intelligence, and stakeholder coordination to