GTM Project Manager - APAC Launch & Growth Lead

Maker Lab; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

Maker Lab is a marketing agency building decentralised technology-led teams, embedded in client projects across digital marketing disciplines. We seek a strategic GTM Project Manager to drive go-to-market launches for products in APAC markets, coordinating multi-function teams to ensure timely, high-impact rollouts.

The role focuses on defining GTM plans for multiplatform channels, supporting end-to-end programme management, and leveraging market data to inform strategic recommendations and

Qualifications

• 5+ years of GTM strategy and execution experience.
• Experience managing cross-functional projects end-to-end.
• Strong analytical and reporting capabilities.
• Ability to create persuasive decks for senior stakeholders.
• Excellent communication across cultures.

Responsibilities

• Collaborate with stakeholders to define go-to-market plans across physical retail and e-commerce channels.
• Support end-to-end GTM programme management for product launches from planning to post-launch analysis.
• Compile market insights and channel data to inform GTM recommendations.
• Champion APAC shopper insights and lead performance reporting across functions.
• Lead best-practice sharing to scale learnings across markets.

Skills

GTM strategy

Cross-functional projects

Analytical skills

Presentation decks

Proactive mindset

Interpersonal skills

PM tools

English communication

Stakeholder influence

Tools

Asana

Jira

Smartsheet

Job description

Maker Lab is a marketing agency building decentralised technology-led teams, embedded in client projects across digital marketing disciplines. We seek a strategic GTM Project Manager to drive go-to-market launches for products in APAC markets, coordinating multi-function teams to ensure timely, high-impact rollouts.

The role focuses on defining GTM plans for multiplatform channels, supporting end-to-end programme management, and leveraging market data to inform strategic recommendations and