GTM & Product Execution Lead - Digital Telco

CelcomDigi; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

CelcomDigi is recruiting for a Digital Telco GTM & Product Execution Specialist to drive day-to-day GTM plan execution and support the product roadmap. You will collaborate with brand, marketing, product, procurement, and vendors to launch campaigns, coordinate product releases, and monitor performance against targets.

The role emphasizes delivery, stakeholder coordination, and data-driven decision making in a fast-moving digital brand environment.

Qualifications

• Experience in telco/digital or consumer digital business is a plus.
• Exposure to GTM execution, product coordination, or digital marketing operations is preferred.
• Ability to work with cross-functional teams across marketing, product, tech, and commercial.

Responsibilities

• Support planning and execution of GTM campaigns from brief to launch for Spark and its sub-propositions.
• Coordinate with brand, performance marketing, and agencies to ensure campaigns land on time and on brief.
• Track A&P spend against budget and flag variances early.
• Prepare launch timelines, RACI, and readiness checklists across marketing, product, and network/IT stakeholders.
• Support the day-to-day management of Spark's product roadmap and coordinate vendor/procurement activities.

Skills

GTM execution

Product management

Digital marketing

Stakeholder management

Dashboards & reporting

Clear communication

Job description

CelcomDigi is recruiting for a Digital Telco GTM & Product Execution Specialist to drive day-to-day GTM plan execution and support the product roadmap. You will collaborate with brand, marketing, product, procurement, and vendors to launch campaigns, coordinate product releases, and monitor performance against targets.

The role emphasizes delivery, stakeholder coordination, and data-driven decision making in a fast-moving digital brand environment.