GTM Launch Strategist

MR DIY International; Seri Kembangan; On-site; MYR 120,000 - 180,000; Full time

Job summary

MR DIY International in Malaysia seeks a GTM Project Analyst to lead end-to-end product and campaign launches, from planning to post-launch review, ensuring strategic alignment and timely market delivery.

You will work closely with cross-functional teams including Group Strategy, Purchasing, Marketing, VM, Operations, and Warehouse; maintain centralized GTM trackers; and provide clear dashboards and reports to stakeholders.

Qualifications

• Bachelor’s degree required in a relevant field.
• 5+ years in GTM, product launch management, or retail operations (FMCG/retail preferred).
• Proven record of delivering successful product or campaign launches.
• Strong project management skills with ability to manage multiple launches.
• Excellent stakeholder management and cross-functional coordination.
• Analytical mindset with KPI tracking and performance analysis.
• Proficient in project management tools (LARK, Asana, Trello) and MS Office.

Responsibilities

• Manage seasonal launches, new product introductions, and campaigns from pre-launch to end-of-life.
• Align with Group Strategy, Purchasing, Marketing, VM, Operations, and Warehouse to ensure launch readiness and deadlines.
• Maintain centralized GTM trackers for governance across functions.
• Provide clear, timely updates to stakeholders through dashboards and regular reporting.
• Identify risks early and drive mitigation plans for contingency planning.
• Act as central decision point for issue resolution during launches.
• Track sales and sell-through; recommend corrective actions based on KPI data.
• Conduct post-mortems to capture learnings and refine GTM SOPs and playbooks.
• Champion process improvements to enhance launch efficiency and effectiveness.

Skills

GTM

Product launch management

Retail operations

Stakeholder management

Cross-functional coordination

Analytical mindset

KPI tracking

Education

Bachelor’s degree in Business, Marketing, Supply Chain, or related field

Tools

LARK

Asana

Trello

MS Office

Job description

MR DIY International in Malaysia seeks a GTM Project Analyst to lead end-to-end product and campaign launches, from planning to post-launch review, ensuring strategic alignment and timely market delivery.

You will work closely with cross-functional teams including Group Strategy, Purchasing, Marketing, VM, Operations, and Warehouse; maintain centralized GTM trackers; and provide clear dashboards and reports to stakeholders.