GTM AI Operations Specialist

The Access Group; Kuala Lumpur; On-site; MYR 89,000 - 156,000; Full time

Benefits offered by this job

25 days annual leave

Health contribution

Charity days

Job summary

The Access Group is seeking a Marketing Operations professional to join the Small Business Division, supporting Unleashed, Tradify, and Prospectsoft CRM. You will own data governance across CRM and analytics, optimize marketing workflows, and help scale campaigns with robust reporting.

You’ll collaborate with multiple product and marketing teams to ensure clean handoffs, accurate data, and efficient processes. A user-focused, detail-driven mindset is essential.

Qualifications

• 1 to 3 years of experience in a marketing operations or related role.
• Hands-on experience with Salesforce and HubSpot.
• Familiarity with GA4 or Looker and building dashboards.
• Detail-oriented with data naming conventions and attribution tracking (UTM).
• Experience supporting lead management including routing, scoring, and MQL to SQL tracking.
• Strong communication skills and ability to work across multiple teams.
• Tertiary qualification in Marketing or Business preferred.

Responsibilities

• Own data accuracy and governance across CRM, marketing automation, and analytics tools.
• Support marketing tech stack connections and optimize workflows including lead routing, scoring, segmentation, and nurture flows.
• Manage campaign infrastructure with segments, forms, tracking, and lead flow for scalable execution.
• Build and maintain automated reports and dashboards, delivering insights on funnel health and lead quality.
• Document clear, repeatable processes to improve speed, accuracy, and cross-team clarity.
• Collaborate with sales operations to ensure consistent lead definitions, SLAs, and clean handoffs.
• Explore and apply AI tools to improve efficiency and quality of marketing operations.

Skills

Marketing operations

Campaign operations

Data quality

Cross-team communication

Analytical

Education

Marketing/Business degree

Tools

Salesforce

HubSpot

GA4

Looker

Job description

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.

On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.

About You:

You are organised, analytical, and energised by making things work better. You understand that great marketing depends on clean data, reliable systems, and well-built processes, and you take satisfaction in being the person who keeps all of that in good order. You are comfortable working across multiple products and teams, supporting campaign owners with the infrastructure they need to execute well. At Access, you will play a key role in the marketing operations function supporting our Small Business Division, across Unleashed, Tradify, and Prospectsoft CRM.

Day to day, you will:

• Data Ownership & Governance: Own the accuracy, completeness, and usability of marketing data across CRM, marketing automation, and analytics tools, ensuring high-quality inputs for campaigns and reporting.
• Systems & Automation Support: Help manage marketing tech stack connections and support the optimisation of workflows including lead routing, scoring, segmentation, and nurture flows.
• Campaign Infrastructure: Partner with campaign owners to ensure the right infrastructure is in place, including segments, forms, tracking, and lead flow, so campaigns can execute efficiently and at scale.
• Reporting & Insights: Build and maintain automated reports and dashboards, delivering regular insights on funnel health, campaign performance, and lead quality to support data-driven decisions.
• Process Documentation: Identify inefficiencies and document clear, repeatable processes that improve speed, accuracy, and cross-team clarity.
• Marketing-Sales Alignment: Work with sales ops to support consistent lead definitions, SLAs, and clean handoffs from marketing to sales.
• AI & Emerging Tools: Explore and apply AI tools to improve the efficiency and quality of marketing operations work, from data enrichment to workflow automation.
• Stakeholder Engagement: Build relationships across sales, product, and marketing teams within the SBD cluster and the broader Access network.

Your skills and experience might also include:

• 1 to 3 years of experience in a marketing operations, campaign operations, or related role, ideally in B2B SaaS or software.
• Hands-on experience with CRM platforms (Salesforce preferred) and marketing automation tools (HubSpot preferred).
• Familiarity with analytics tools such as GA4, Looker, or similar, and comfort building reports and dashboards.
• A methodical, detail-oriented approach to data quality, naming conventions, UTM standards, and attribution.
• Experience supporting lead management processes including routing, scoring, and MQL to SQL conversion tracking.
• Strong communication skills and the ability to work across multiple teams and priorities without dropping the ball.
• Tertiary qualification in Marketing, Business, or a related field preferred.

What success looks like:

In the first 90 days, you will have a clear understanding of the tech stack, data landscape, and key processes across the SBD cluster. You will have built working relationships with campaign owners and sales ops, and contributed to at least one reporting or process improvement initiative.

What are we all about?

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important.

Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.

With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.

We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?

Let’s make a difference together.

Love Work. Love Life. Be You.