Growth & Marketing Manager – Banking (Malaysia)

United Overseas Bank; George Town; Sur place; MYR 60 000 - 120 000; Plein temps

Résumé du poste

United Overseas Bank (Malaysia) Bhd invites a Business Development Manager to lead marketing strategies promoting UOB Malaysia’s financial products and services. The role focuses on driving customer acquisition and retention in the Malaysian market.

You will build integrated campaigns across digital and traditional channels, manage budgets, and collaborate with product, sales, and external partners to ensure compliant, high-impact marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Master's degree is a plus.

Responsabilités

• Develop and execute integrated marketing campaigns across channels.
• Conduct market research and competitive analysis.
• Manage the marketing budget and ROI.
• Collaborate with product, sales, and stakeholders to support launches and growth.
• Oversee marketing collateral and ensure brand compliance.
• Monitor and report on campaign performance with insights.
• Manage relationships with external agencies and partners.
• Ensure compliance with financial regulations and internal policies.

Connaissances

Marketing strategy

Budget management

Analytics

Communication

Stakeholder engagement

Formation

Bachelor's in Marketing/related

Master's degree desirable

Outils

Google Analytics

Social media analytics

Description du poste

United Overseas Bank (Malaysia) Bhd invites a Business Development Manager to lead marketing strategies promoting UOB Malaysia’s financial products and services. The role focuses on driving customer acquisition and retention in the Malaysian market.

You will build integrated campaigns across digital and traditional channels, manage budgets, and collaborate with product, sales, and external partners to ensure compliant, high-impact marketing efforts.