SO, Business Development Manager (Lebuh Bishop)

United Overseas Bank; George Town; On-site; MYR 60,000 - 120,000; Full time

Job summary

United Overseas Bank (Malaysia) Bhd invites a Business Development Manager to lead marketing strategies promoting UOB Malaysia’s financial products and services. The role focuses on driving customer acquisition and retention in the Malaysian market.

You will build integrated campaigns across digital and traditional channels, manage budgets, and collaborate with product, sales, and external partners to ensure compliant, high-impact marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Master's degree is a plus.

Responsibilities

• Develop and execute integrated marketing campaigns across channels.
• Conduct market research and competitive analysis.
• Manage the marketing budget and ROI.
• Collaborate with product, sales, and stakeholders to support launches and growth.
• Oversee marketing collateral and ensure brand compliance.
• Monitor and report on campaign performance with insights.
• Manage relationships with external agencies and partners.
• Ensure compliance with financial regulations and internal policies.

Skills

Marketing strategy

Budget management

Analytics

Communication

Stakeholder engagement

Education

Bachelor's in Marketing/related

Master's degree desirable

Tools

Google Analytics

Social media analytics

Job description

Company: 2201 United Overseas Bank (Malaysia) Bhd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in ASEAN with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets. At the heart of UOB is our culture, shaped by the UOB Way and anchored on our four values - Honourable, Enterprising, United and Committed. For more than 90 years, these values have guided how we do right by our customers, collaborate with one another and create long-term value for the communities we operate in. As One Bank, we are committed to helping our colleagues build sustainable careers grounded in purpose, supported by strong values, and enriched with meaningful opportunities to grow.

Job Summary

The Business Development Manager (BDM) will be responsible for developing, implementing, and overseeing comprehensive marketing strategies to promote UOB Malaysia's financial products and services, enhance brand awareness, and drive customer acquisition and retention within the Malaysian market.

Job Responsibilities

• Develop and execute integrated marketing campaigns across various channels, including digital (SEM, SEO, social media, email marketing), traditional (print, TV, radio), and events, aligned with business objectives and target audience segments.
• Conduct market research and competitor analysis to identify new opportunities, understand customer needs, and stay abreast of industry trends to inform marketing strategies.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and demonstrable ROI on marketing initiatives.
• Collaborate closely with product teams, sales, and other internal stakeholders to ensure marketing efforts support product launches, sales targets, and overall business growth.
• Oversee the development of compelling marketing collateral, including brochures, presentations, website content, and advertising materials, ensuring brand consistency and adherence to regulatory guidelines.
• Monitor, analyze, and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
• Manage relationships with external agencies, vendors, and partners to ensure timely and high-quality execution of marketing activities.
• Ensure all marketing activities comply with relevant financial regulations, internal policies, and ethical standards.
• Lead and mentor a team of marketing professionals (if applicable), fostering a collaborative and high-performing environment.

Job Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
• Less than 3 years of working experience
• Proven track record of developing and executing successful marketing strategies that drive measurable results.
• Strong understanding of both traditional and digital marketing channels, tools, and analytics (e.g., Google Analytics, social media analytics).
• Excellent communication, presentation, and interpersonal skills with the ability to effectively engage with stakeholders at all levels.
• Demonstrated ability to manage budgets, projects, and external agencies efficiently.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Knowledge of Malaysian financial regulations and compliance requirements related to marketing is highly desirable.
• Proficiency in English and Bahasa Malaysia (both written and spoken) is essential.

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.