Growth Lead (New Business), E-commerce Insurance

Ant International; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Ant International seeks a Growth Lead to drive SEA insurance growth, owning end-to-end growth from design to traffic acquisition and conversion. You will align HQ with local markets, ensuring compliant, scalable growth for Buyer and Seller insurance products.

Strong data modeling, negotiation, and cross-functional collaboration are required. Ideal candidates have 5–7 years in internet user growth, e-commerce insurance, or fintech, with SEA project experience preferred.

Qualifications

• Bachelor’s degree or higher in Science, Business, Data Analysis, or Finance.
• 5–7 years of experience in Internet User Growth, E-commerce Insurance, or Fintech.
• Priority given to candidates with Southeast Asia project experience in Marketplace Insurance or Return Shipping Insurance.

Responsibilities

• Own end-to-end growth lifecycle from design to traffic acquisition and conversion.
• Analyze buyer, seller, and platform journeys to design insurance scenario solutions.
• Lead product selection, localization, and regulatory-compliant growth strategies.
• Manage core metrics: GWP, marketing budget efficiency, and P&L for portfolio modules.
• Negotiate with e-commerce platform teams to secure premium traffic exposure slots.
• Drive conversion optimization and edge traffic funnel improvements.

Skills

Data analysis

Traffic attribution

Funnel optimization

A/B testing

Budget forecasting

Negotiation

Cross-functional collaboration

Regulatory compliance

Education

Bachelor’s degree or higher in Science/Business/Data/Finance

Job description

We are seeking a strategic and execution-driven Growth Lead to drive the expansion of our new insurance business lines in Southeast Asia.

You will own the end-to-end growth lifecycle—from product scenario design and selection to traffic acquisition and conversion optimization.

Acting as the key bridge between HQ and local markets, you will collaborate with cross-functional teams to ensure compliant, efficient, and scalable growth for both Buyer (Marketplace) and Seller insurance products.

Key Responsibilities

Deeply analyze e-commerce transaction journeys (Buyer, Seller, and Platform sides) to design differentiated insurance scenario solutions.

Lead new product selection and localization adaptation, balancing user experience, regulatory compliance, and commercial feasibility.

Formulate and execute growth strategies for SEA e-commerce insurance businesses (including Buyer Marketplace Insurance and Seller Shipping Return Insurance lines).

Take full ownership of core business metrics: GWP (Premium Volume, as a result of Traffic, Conversion Rate, Penetration Rate etc.), Marketing Budget efficiency, and P&L of portfolio module managed by the candidate.

3. Traffic Acquisition & Strategic Negotiation

Lead resource negotiations with e-commerce platform teams and main-site business units.

Leverage data modeling and interest alignment to secure premium exposure slots, establishing a sustainable mechanism for high-quality traffic acquisition.

4. Conversion Optimization & Funnel Management

Focus on optimizing side-traffic and scenario-based conversion links.

Enhance the conversion efficiency of edge traffic pools through user journey optimization, touchpoint design, and rigorous A/B testing.

5. Cross-functional Collaboration & Compliance Delivery

Coordinate across Product, R&D, Risk Control, Legal/Compliance, Finance, and Localized Buyer/Seller Operations teams.

Ensure compliant project delivery in diverse markets and establish reusable growth methodologies.

Job Requirement

1. Education & Background

Bachelor’s degree or above in Science, Business, Data Analysis, or Finance.

5-7 years of experience in Internet User Growth, E-commerce Insurance, or Fintech.

Priority given to: Candidates with Southeast Asia project experience, specifically in Marketplace Insurance, Return Shipping Insurance.

2. Data & Business Modeling Capability

Strong proficiency in data attribution analysis and business model building.

Ability to independently conduct business opportunity sizing, target setting, budget forecasting, traffic attribution, and funnel decomposition.

3. Core Competencies

Goal-Oriented & Negotiation: Exceptional negotiation skills with a deep understanding of e-commerce traffic distribution logic.

Ownership & Execution: Strong owner mindset; capable of independently closing loops on complex problems in regulated environments and driving cross-functional teams to deliver results.

4. Language & Cultural Fit

Bilingual Fluency: Fluent in English and high proficiency in Mandarin.

• Adaptable to the fast-paced and diverse cultural dynamics of the Southeast Asian market.