Growth & Performance Marketing Specialist (Paid Media)

Phillip Capital Group; Kuala Lumpur; Presencial; MYR 60.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical

Miscellaneous allowance

Education support

Insurance

Vision

Company Trip/Team Building

Descripción de la vacante

PhillipCapital Group in Malaysia is seeking a data-driven Performance Marketing & Growth Specialist to drive customer acquisition and digital growth across trading platforms.

You will own paid media campaigns, tracking infrastructure, and analytics to optimize CPL, CPA, CAC, and ROAS, while collaborating with internal teams to scale and improve lead quality.

This role demands hands-on execution, A/B testing, and building dashboards to inform strategy and growth opportunities.

Formación

• Minimum 2 years of growth/ performance marketing or paid media buying experience.
• Hands-on experience with Meta Ads and Google Ads platforms.
• Strong understanding of CPM, CPC, CPL, CPA, CAC, ROAS metrics.
• Experience with conversion tracking, attribution, funnel optimisation, and analytics tools.
• Strong analytical, problem-solving, and budget management skills.

Responsabilidades

• Plan, launch, and optimise paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and Xiaohongshu Ads.
• Manage full-funnel campaigns from ad impression to lead generation and account opening.
• Monitor and optimise key performance metrics such as CPL, CPA, CAC, ROAS, CTR, and conversion rate.
• Set up and maintain tracking infrastructure including Meta Pixel, GA4, GTM, and Conversion API (CAPI).
• Build performance reports and dashboards, and provide data-driven recommendations to improve lead quality and campaign profitability.
• Support organic social growth and align content strategies with paid marketing campaigns.
• Work closely with internal teams to improve campaign creatives, messaging, lead management, and conversion performance.
• Explore tools, automation workflows, and growth opportunities to improve marketing efficiency and scalability.

Conocimientos

Analytical thinking

Budget management

Communication

Collaboration

Independent work

Herramientas

GA4

GTM

Looker Studio

SEMrush

Descripción del empleo

PhillipCapital Group in Malaysia is seeking a data-driven Performance Marketing & Growth Specialist to drive customer acquisition and digital growth across trading platforms.

You will own paid media campaigns, tracking infrastructure, and analytics to optimize CPL, CPA, CAC, and ROAS, while collaborating with internal teams to scale and improve lead quality.

This role demands hands-on execution, A/B testing, and building dashboards to inform strategy and growth opportunities.