Senior Digital Marketing Leader: Growth & ROAS

Nutrition Pro Fitness Sdn Bhd; Petaling Jaya; Presencial; MYR 67.000 - 134.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Miscellaneous allowance

Education support

Sports EPF & Socso

Annual Leave

High sales commission

Descripción de la vacante

Fit First in Malaysia is seeking a Senior Digital Marketing Executive to own growth, strengthen brand presence and drive measurable sales. You will lead end-to-end digital strategies, oversee multi-platform campaigns, and mentor junior marketers.

You’ll collaborate with sales, design and product teams to ensure alignment, manage Google, Facebook, TikTok ads for ROAS, and optimize funnels for higher conversions. Fluent in English and Malay with strong writing and communication skills are expected.

Formación

• Bachelor's Degree in Marketing, Business, or related field.
• 5 years of proven experience in digital marketing, with leadership exposure.
• Strong knowledge of paid media in meta,tik tok and ecommerce and CRM/email automation.
• Familiar with social media platforms including Facebook, TikTok, IG Reels
• Strong analytical, problem-solving, and leadership skills
• Fluent in English, and Malay with excellent writing and communication

Responsabilidades

• Lead end-to-end digital marketing strategies aligned with company OKRs and sales targets.
• Oversee campaign planning, budgeting, and execution across multiple platforms.
• Mentor and coach junior marketers, building a high-performance team culture.
• Collaborate with sales, design, and product teams to ensure alignment between marketing efforts and business outcomes.
• Manage paid media (Google Ads, Facebook Ads, TikTok Ads) with a focus on ROAS and conversion.
• Conduct A/B testing, analyze user behavior, and optimize funnels to increase conversion rates.
• Track, analyze, and report on key marketing metrics to guide decision-making.
• Allocate marketing budgets effectively and ensure campaigns are cost-efficient.
• Oversee creation of engaging content for FB, IG, TikTok, YouTube, and emerging platforms like Xiaohongshu.
• Collaborate with influencers, affiliates, and athletes to expand brand reach

Conocimientos

Paid media

Meta Ads

TikTok Ads

CRM/Email automation

Leadership

English & Malay writing

Educación

Bachelor's degree in Marketing or related field

Descripción del empleo

Fit First in Malaysia is seeking a Senior Digital Marketing Executive to own growth, strengthen brand presence and drive measurable sales. You will lead end-to-end digital strategies, oversee multi-platform campaigns, and mentor junior marketers.

You’ll collaborate with sales, design and product teams to ensure alignment, manage Google, Facebook, TikTok ads for ROAS, and optimize funnels for higher conversions. Fluent in English and Malay with strong writing and communication skills are expected.