Growth-Focused Digital Marketing Manager for E‑commerce

Kao (Malaysia) Sdn Bhd; Petaling Jaya; Vor Ort; MYR 120.000 - 210.000; Vollzeit

Zusammenfassung

Kao (Malaysia) Sdn Bhd is seeking a Digital Marketing Manager to drive brand and E-commerce campaigns across awareness, performance media and affiliate marketing. You will translate business objectives into actionable digital activations and work closely with Brand and E-commerce teams.

As an individual contributor, you will execute plans hands-on, analyse campaigns, manage external partners, and optimise media spend to maximise reach, engagement, traffic and ROAS.

Qualifikationen

• Bachelor’s degree in marketing, communications, business, digital marketing or related discipline.
• Minimum 5 years of relevant experience in digital marketing, performance marketing, media or e-commerce marketing.
• Hands-on experience with digital advertising platforms such as Meta, TikTok, Google or similar platforms.
• Experience in campaign planning, media optimization and digital performance reporting.
• E-commerce, affiliate marketing, KOL/creator or social commerce experience preferred.

Aufgaben

• Lead the development and execution of digital marketing plans aligned with brand and E-commerce objectives.
• Plan and manage awareness and performance media campaigns across relevant digital platforms.
• Optimize audience targeting, media investment, campaign performance and creative effectiveness.
• Monitor media performance and recommend optimisation opportunities to improve reach, engagement, traffic, conversion and ROAS.
• Coordinate with media agencies to ensure effective campaign planning, execution and optimisation.
• Work closely with the E-commerce team to align digital media with marketplace campaigns, product launches and commercial priorities.
• Manage affiliate marketing activities for E-commerce campaigns, including affiliate recruitment, briefing, activation, tracking and evaluation.
• Identify opportunities with affiliates, KOLs, creators and content partners to drive incremental traffic and sales.
• Track affiliate performance, ROI/ROAS and revenue contribution and recommend improvements.
• Partner with Brand teams to translate campaign objectives into digital media and activation plans.
• Work with creative teams to develop digital assets and content for different platforms and consumer touchpoints.
• Provide recommendations on creative performance based on campaign data and response.
• Monitor digital KPIs across awareness, engagement, traffic and conversion; analyse campaign performance and provide insights.
• Prepare regular digital performance reports for Senior Manager, Brand and E-commerce stakeholders.
• Stay updated on digital trends, platform developments and emerging opportunities relevant to the business.
• Work cross-functionally with Brand, E-commerce, Sales and Creative teams to ensure campaign execution and timely delivery.

Kenntnisse

Digital marketing

Analytical skills

Stakeholder management

Hands-on execution

Communication

Ausbildung

Bachelor’s degree in marketing or related discipline

Tools

Meta

TikTok

Google Ads

Jobbeschreibung

Kao (Malaysia) Sdn Bhd is seeking a Digital Marketing Manager to drive brand and E-commerce campaigns across awareness, performance media and affiliate marketing. You will translate business objectives into actionable digital activations and work closely with Brand and E-commerce teams.

As an individual contributor, you will execute plans hands-on, analyse campaigns, manage external partners, and optimise media spend to maximise reach, engagement, traffic and ROAS.