Digital Marketing Manager

Kao (Malaysia) Sdn Bhd; Petaling Jaya; On-site; MYR 120,000 - 210,000; Full time

Job summary

Kao (Malaysia) Sdn Bhd is seeking a Digital Marketing Manager to drive brand and E-commerce campaigns across awareness, performance media and affiliate marketing. You will translate business objectives into actionable digital activations and work closely with Brand and E-commerce teams.

As an individual contributor, you will execute plans hands-on, analyse campaigns, manage external partners, and optimise media spend to maximise reach, engagement, traffic and ROAS.

Qualifications

• Bachelor’s degree in marketing, communications, business, digital marketing or related discipline.
• Minimum 5 years of relevant experience in digital marketing, performance marketing, media or e-commerce marketing.
• Hands-on experience with digital advertising platforms such as Meta, TikTok, Google or similar platforms.
• Experience in campaign planning, media optimization and digital performance reporting.
• E-commerce, affiliate marketing, KOL/creator or social commerce experience preferred.

Responsibilities

• Lead the development and execution of digital marketing plans aligned with brand and E-commerce objectives.
• Plan and manage awareness and performance media campaigns across relevant digital platforms.
• Optimize audience targeting, media investment, campaign performance and creative effectiveness.
• Monitor media performance and recommend optimisation opportunities to improve reach, engagement, traffic, conversion and ROAS.
• Coordinate with media agencies to ensure effective campaign planning, execution and optimisation.
• Work closely with the E-commerce team to align digital media with marketplace campaigns, product launches and commercial priorities.
• Manage affiliate marketing activities for E-commerce campaigns, including affiliate recruitment, briefing, activation, tracking and evaluation.
• Identify opportunities with affiliates, KOLs, creators and content partners to drive incremental traffic and sales.
• Track affiliate performance, ROI/ROAS and revenue contribution and recommend improvements.
• Partner with Brand teams to translate campaign objectives into digital media and activation plans.
• Work with creative teams to develop digital assets and content for different platforms and consumer touchpoints.
• Provide recommendations on creative performance based on campaign data and response.
• Monitor digital KPIs across awareness, engagement, traffic and conversion; analyse campaign performance and provide insights.
• Prepare regular digital performance reports for Senior Manager, Brand and E-commerce stakeholders.
• Stay updated on digital trends, platform developments and emerging opportunities relevant to the business.
• Work cross-functionally with Brand, E-commerce, Sales and Creative teams to ensure campaign execution and timely delivery.

Skills

Digital marketing

Analytical skills

Stakeholder management

Hands-on execution

Communication

Education

Bachelor’s degree in marketing or related discipline

Tools

Meta

TikTok

Google Ads

Job description

The Digital Marketing Manager will support the development and execution of digital marketing initiatives across Kao's brands and E-commerce channels, with a focus on awareness media, performance marketing and affiliate marketing. The role will work closely with Brand and E-commerce teams to translate business and campaign objectives into effective digital activations that drive brand awareness, consumer engagement, traffic and E-commerce growth. As an individual contributor, the role requires strong hands‑on execution, analytical capability and stakeholder management skills, with the ability to manage digital campaigns and external partners independently while providing actionable recommendations to improve digital performance.

Key responsibilities

Digital Marketing & Media

Lead the development and execution of digital marketing plans aligned with brand and E-commerce objectives.

Plan and manage awareness and performance media campaigns across relevant digital platforms.

Optimise audience targeting, media investment, campaign performance and creative effectiveness.

Monitor media performance and recommend optimisation opportunities to improve reach, engagement, traffic, conversion and ROAS.

Coordinate with media agencies to ensure effective campaign planning, execution and optimisation.

E-commerce & Affiliate

Work closely with the E-commerce team to align digital media with key marketplace campaigns, product launches and commercial priorities.

Manage affiliate marketing activities for E-commerce campaigns, including affiliate recruitment, briefing, campaign activation, tracking and performance evaluation.

Identify opportunities with affiliates, KOLs, creators and content partners to drive incremental E-commerce traffic and sales.

Track affiliate performance, ROI/ROAS and revenue contribution and recommend improvements.

Brand & Content

Partner with Brand teams to translate campaign objectives into relevant digital media and activation plans.

Work with creative teams and agencies to develop digital assets and content that are appropriate for different platforms and consumer touchpoints.

Provide recommendations on creative performance based on campaign data and consumer response.

Analytics & Reporting

Monitor digital KPIs across awareness, engagement, traffic and conversion.

Analyse campaign performance and provide clear insights and recommendations.

Prepare regular digital performance reports for the Senior Manager, Brand and E-commerce stakeholders.

Track media spend, campaign pacing and ROI/ROAS.

Stakeholder & Agency Management

Work cross-functionally with Brand, E-commerce, Sales and Creative teams to ensure effective campaign execution.

Manage day-to-day relationships with media agencies, affiliate partners, platforms and other digital vendors.

Ensure campaigns are delivered on time, within budget and according to agreed objectives.

Stay updated on digital trends, platform developments and emerging opportunities relevant to the business.

Requirements

Bachelor’s degree in marketing, Communications, Business, Digital Marketing or related discipline.

Minimum 5 years of relevant experience in digital marketing, performance marketing, media or E-commerce marketing.

Hands‑on experience in digital advertising platforms such as Meta, TikTok, Google or other relevant platforms.

Experience in campaign planning, media optimisation and digital performance reporting.

E-commerce, affiliate marketing, KOL/creator or social commerce experience is preferred.

FMCG / consumer goods experience is an advantage.

Strong analytical and numerical skills with good understanding of digital media KPIs.

Strong communication and stakeholder management skills.

Self‑driven and able to work independently with minimal supervision.

Comfortable balancing planning, analysis and hands‑on execution.

Our mission is to strive for the wholehearted satisfaction and enrichment of the lives of people globally and to contribute to the sustainability of the world, with products and brands of excellent value that are created from the consumer’s and customer’s perspective. This commitment is embraced by all members of the Kao Group as we work together with passion to share joy with consumers and customers in our core domains of cleanliness, beauty and health.

Our mission is to strive for the wholehearted satisfaction and enrichment of the lives of people globally and to contribute to the sustainability of the world, with products and brands of excellent value that are created from the consumer’s and customer’s perspective. This commitment is embraced by all members of the Kao Group as we work together with passion to share joy with consumers and customers in our core domains of cleanliness, beauty and health.