Category Growth Lead: Data-Driven Retail Strategy

Mamee; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Mamee in Malaysia seeks a senior Category Manager to lead synthesis of Nielsen, Kantar, and retail data into category opportunities, and to drive understanding of shopper missions, channel dynamics, and competitive landscape.

You will build data-backed category sell stories for senior stakeholders, embed category thinking into innovation, demand planning, and campaigns, and act as advisor to key retailers in Joint Business Planning.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 8–10 years in FMCG across Category Management / Trade Marketing / Commercial.
• Strong experience with Nielsen, Kantar, or equivalent market data tools.
• Proven track record in driving category growth and influencing key retailers.
• Strong commercial acumen, stakeholder management, and storytelling ability.

Responsibilities

• Lead synthesis of Nielsen, Kantar, and retail data into category opportunities.
• Drive deep understanding of shopper missions, channel dynamics, and competitive landscape.
• Build compelling, data-backed category sell stories for senior stakeholders and customers.
• Embed category perspective into innovation, demand planning, and campaign design.
• Act as trusted category advisor to key retailers in Joint Business Planning.
• Shape win-win growth plans with customers, influence in space allocation, and assortment expansion.
• Anchor category thinking in customer conversations and negotiations.
• Ensure strong alignment between category strategy and execution at shelf.
• Coach and mentor junior team members where applicable.
• Own category KPIs: Sales, Market Share, Margin, ROS, Penetration.
• Drive performance tracking, root-cause analysis, and corrective actions.

Skills

Nielsen/Kantar experience

Stakeholder management

Storytelling

Category Management

FMCG experience

Education

Bachelor’s degree in Business/Marketing

Tools

Nielsen

Kantar

Job description

Mamee in Malaysia seeks a senior Category Manager to lead synthesis of Nielsen, Kantar, and retail data into category opportunities, and to drive understanding of shopper missions, channel dynamics, and competitive landscape.

You will build data-backed category sell stories for senior stakeholders, embed category thinking into innovation, demand planning, and campaigns, and act as advisor to key retailers in Joint Business Planning.