Category & Channel Growth Strategist

PA Recruitment Sdn Bhd; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Jora Malaysia is seeking a Category & Channel Development Manager to drive category growth, shape channel strategies across General Trade, Modern Trade, and other channels, and deliver shopper-centric commercial plans.

You will bridge Sales, Marketing, Supply Chain, and Finance to translate insights into actionable plans and ensure in-store excellence. The role requires 5–8 years FMCG experience, strong analytics, and impactful communication.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics, Commerce or a related discipline.
• 5–8 years of experience in FMCG within Category Management, Trade Marketing, Shopper Marketing, Commercial Planning or Sales.
• Proven experience in developing category growth strategies and commercial execution.
• Strong analytical and business planning skills.
• Experience managing cross-functional projects and stakeholders.
• Strong understanding of modern trade and general trade environments.
• Excellent presentation, communication and influencing skills.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Strong commercial acumen with the ability to translate data into actionable business recommendations.

Responsibilities

• Develop and execute category growth strategies aligned with the company's business objectives.
• Analyze market trends, consumer behaviour, shopper insights, and competitor activities to identify growth opportunities.
• Lead category performance reviews and recommend initiatives to improve sales and profitability.
• Develop annual category plans and support long-term commercial planning.
• Design channel-specific strategies for General Trade, Modern Trade, Convenience, Wholesale and other emerging channels.
• Develop channel commercialization plans that maximize category penetration and customer value.
• Identify whitespace opportunities and recommend new routes-to-market.
• Translate shopper, retailer and consumer insights into actionable business recommendations.
• Collaborate with Sales and Marketing teams to develop effective promotional and activation strategies.
• Monitor category and channel performance using relevant KPIs.

Skills

Analytical skills

Business planning

Cross-functional collaboration

Presentation & influencing

Stakeholder management

Commercial acumen

Excel

PowerPoint

Education

Bachelor's degree in Marketing, Business Admin, Economics, Commerce

Tools

Microsoft Excel

PowerPoint

Job description

Jora Malaysia is seeking a Category & Channel Development Manager to drive category growth, shape channel strategies across General Trade, Modern Trade, and other channels, and deliver shopper-centric commercial plans.

You will bridge Sales, Marketing, Supply Chain, and Finance to translate insights into actionable plans and ensure in-store excellence. The role requires 5–8 years FMCG experience, strong analytics, and impactful communication.