Trade Marketing Exec: Channel Growth & In-Store Activation

Randstad Malaysia

Kuala Lumpur

On-site

MYR 50,000 - 80,000

Full time

14 days+

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Job summary

Randstad Malaysia is seeking a Trade Marketing Executive in Kuala Lumpur to translate brand strategies into channel plans and drive in-store visibility. You will partner with sales and commercial teams to align brand priorities with go-to-market strategies, analyze performance data, and support trade promotions across modern and traditional channels.

Strong Excel skills and FMCG interest are essential. This full-time role offers a dynamic environment and opportunities to develop future

Qualifications

Bachelor’s degree in Business Administration, Marketing, Commerce, or a related discipline.
1–3 years of experience in trade marketing, channel management, or sales operations within FMCG.
Strong interest in retail dynamics and commercial execution.
Analytical mindset with strong proficiency in Excel and sales data review.
Strong interpersonal, organizational, and coordination abilities.

Responsibilities

Support the development and execution of channel-specific trade marketing plans across modern and traditional trade channels.
Coordinate in-store marketing tools, POSMs, promotional activations, and display executions.
Work closely with sales and commercial teams to align brand priorities with go-to-market strategies.
Analyze sales performance, trade spend efficiency, and channel data to generate optimization insights.
Assist in managing trade event activations and external partners, including agency PR and vendor logistics.